Data as of Oct 18, 2026Based on 438 AI responses
Reviewed by Dimitry Apollonsky
Rank and Mentioned in · since Jul 5
| # | Brand | Recommended for | Mentioned in |
|---|---|---|---|
| 1 | broadly recommended for switching away from aluminum | broadly recommended for switching away from aluminum | 44% |
| 2 | minimalist formulas designed to avoid rash and irritation | minimalist formulas designed to avoid rash and irritation | 21% |
| 3 | recommended for everyday men's grooming and general odor protection | recommended for everyday men's grooming and general odor protection | 19% |
| 4 | simple formulas without aluminum or baking soda | simple formulas without aluminum or baking soda | 18% |
| 5 | natural daily use with distinctive scents | natural daily use with distinctive scents | 16% |
| 6 | gentle, baking soda-free sticks for sensitive underarms | gentle, baking soda-free sticks for sensitive underarms | 13% |
| 7 | AHA-based deodorants designed to stop odor | AHA-based deodorants designed to stop odor | 12% |
| 8 | whole-body odor protection without baking soda | whole-body odor protection without baking soda | 11% |
| 9 | smooth aluminum-free sticks that avoid baking soda irritants | smooth aluminum-free sticks that avoid baking soda irritants | 11% |
| 10 | clean-drying gel formulas made for sensitive skin | clean-drying gel formulas made for sensitive skin | 10% |
| 11 | 10% | ||
| 12 | 9% | ||
| 13 | 8% | ||
| 14 | 7% | ||
| 15 | 6% |
What’s changing · since July
Since July, Vanicreamrising, Lumerising, and Humble Brandsrising have gained ground across multiple buyer questions, while Salt & Stonefalling has seen fewer mentions.
Weeks of Aug 3 – Sep 6, 2026 · Since Jul 5
More topics
Widest split: Native, 57% on ChatGPT Search and 29% on Google AI Mode.
| Brand | ChatGPT Search | Google AI Mode | Comparison |
|---|---|---|---|
| Native | 57% | 29% | |
| Vanicream | 32% | 8% | |
| Dove | 22% | 15% | |
| Humble Brands | 29% | 6% | |
| Salt & Stone | 9% | 25% | |
| Primally Pure | 10% | 16% | |
| Kosas | 11% | 13% | |
| Lume | 19% | Outside Google AI Mode's top 25 | |
| Kopari | 13% | 8% | |
| Nécessaire | 16% | 4% |
16% of citations point at the ranked brands’ own sites. nbcnews.com, allure.com, byrdie.com are the most-cited sites outside the ranked brands’ own domains.
Market map
Mentioned in · since Jul 5
Leading brands by topic
What are the best natural deodorants without aluminum for someone who deals with skin irritation?
which natural deodorant should i use?
What men's deodorant should I try?
I want to switch my deodorant to an aluminum-free natural formula.
What is the best zero-waste deodorant?
I want to switch to a more natural deodorant. What should I expect during the "detox" period?
Can you recommend a natural deodorant that is free of both aluminum and baking soda but still effective?
What are some natural deodorant options that avoid aluminum and baking soda while still being effective?