Oral Care and Teeth Whitening | Parse

Oral Care and Teeth Whitening in AI answers

Data as of Oct 18, 2026Based on 420 AI responsesReviewed by Dimitry Apollonsky

AI summary

Crest and Sensodyne run nearly even, with Crest frequently suggested for at-home teeth whitening strips and Sensodyne for sensitive teeth. For shoppers seeking fluoride-free hydroxyapatite toothpaste, Boka is the usual answer.

Most-mentioned brands

Rank and Mentioned in · since Jul 5

#	Brand	Recommended for	Mentioned in
1	SensodyneOwned by GSK 33% sensitive teeth and SLS-free daily brushing	sensitive teeth and SLS-free daily brushing	33%
2	CrestOwned by Procter & Gamble 32% at-home whitening kits and mainstream fluoride cavity protection	at-home whitening kits and mainstream fluoride cavity protection	32%
3	Boka 20% fluoride-free remineralizing toothpaste powered by nano-hydroxyapatite	fluoride-free remineralizing toothpaste powered by nano-hydroxyapatite	20%
4	Lumineux 19% plant-based whitening strips designed for sensitive enamel	plant-based whitening strips designed for sensitive enamel	19%
5	Crest 3D WhitestripsProcter & Gamble product line 15% targeted peroxide whitening strips and kits	targeted peroxide whitening strips and kits	15%
6	Davids 14% fluoride-free hydroxyapatite toothpaste in recyclable metal tubes	fluoride-free hydroxyapatite toothpaste in recyclable metal tubes	14%
7	RiseWell 13% natural, dentist-formulated mineral toothpaste using hydroxyapatite	natural, dentist-formulated mineral toothpaste using hydroxyapatite	13%
8	Colgate 12% whitening toothpaste and everyday fluoride cavity defense	whitening toothpaste and everyday fluoride cavity defense	12%
9	Bite Toothpaste Bits 8% plastic-free chewable toothpaste tablets packaged in glass jars	plastic-free chewable toothpaste tablets packaged in glass jars	8%
10	Tom's of Maine 7% SLS-free and natural everyday toothpaste widely available in retail stores	SLS-free and natural everyday toothpaste widely available in retail stores	7%
11	Colgate TotalColgate product line 7%		7%
12	Unpaste 7%		7%
13	TheraBreath 6%		6%
14	Opalescence GoUltradent product line 6%		6%
15	Hello Products 6%		6%
16	Cleure 6%		6%
17	Colgate Optic WhiteColgate product line 5%		5%
18	OpalescenceUltradent product line 5%		5%
19	Native 5%		5%
20	NOBS Routines 5%		5%
21	Arm & HammerOwned by Church & Dwight 5%		5%
22	Crest 3D WhiteProcter & Gamble product line 4%		4%
23	Burt's BeesOwned by Clorox 4%		4%
24	Colgate Optic White Pro Series ToothpasteColgate product line 4%		4%
25	Hüppy 4%		4%
26	Himalaya Wellness 4%		4%
27	SNOW Oral Care 4%		4%
28	Mouthology 4%		4%
29	Sangi Co., Ltd.3%		3%
30	Parodontax 3%		3%
31	Zero Waste Store 3%		3%
32	Apagard PremioSangi Co., Ltd. product line 3%		3%
33	CloSYS 3%		3%
34	Native · nativecos.com 3%		3%
35	Dr. Jen's Oral Care 3%		3%
36	Zimba 3%		3%
37	Supersmile 3%		3%
38	American Dental Association 2%		2%
39	Georganics 2%		2%
40	Aspen Dental 2%		2%
41	Moon Oral Beauty 2%		2%
42	Dr. Bronner's 2%		2%
43	Kaylaan 2%		2%
44	Ollie Smile 2%		2%
45	Auraglow 2%		2%
46	Me Mother Earth 2%		2%
47	SprinJene 2%		2%
48	MySmile 2%		2%
49	Burst Oral Care 2%		2%
50	Bamboo Switch 1%		1%
51	The Humble Co.1%		1%
52	EquateWalmart product line 1%		1%
53	Verve Ultra 1%		1%
54	Hello 1%		1%
55	GuruNanda 1%		1%
56	Biotène 1%		1%
57	WalgreensOwned by Walgreens Boots Alliance 1%		1%
58	Tidalove 1%		1%
59	Philips ZoomPhilips product line 1%		1%
60	CariFree 1%		1%
61	Target 1%		1%
62	Gaia Guy 1%		1%
63	DENTtabs 1%		1%
64	Dental Lace 1%		1%
65	Crest 3D Whitestrips for Sensitive TeethProcter & Gamble product line 1%		1%
66	The Good Fill 1%		1%
67	CVSOwned by CVS Health 1%		1%
68	Wellnesse 1%		1%
69	KöR Whitening 1%		1%
70	Free Living Co 1%		1%
71	Primals 1%		1%
72	Natural White 1%		1%
73	Squigle 1%		1%
74	BOOM Smiles <1%		<1%
75	Package Free Shop <1%		<1%
76	The Smile Mission <1%		<1%
77	Ultradent <1%		<1%
78	Advanced Dental Group of Hoboken <1%		<1%
79	Vital Toothpaste Tabs <1%		<1%
80	HiSmile <1%		<1%
81	Dental Arts of Hoboken <1%		<1%
82	Crest 1-Hour Express <1%		<1%
83	Walmart <1%		<1%
84	Ecofam <1%		<1%
85	Rembrandt <1%		<1%
86	Ollie <1%		<1%
87	Farag Dentistry <1%		<1%
88	Persmax <1%		<1%
89	Amazon <1%		<1%
90	PÄRLA (Parla)<1%		<1%
91	Crunchy Depot <1%		<1%
92	LoPresti Cosmetic and Family Dentistry <1%		<1%
93	My Tamarac Dentist <1%		<1%
94	Venneri Dental Group <1%		<1%
95	ruut Goods <1%		<1%
96	Sense Smile <1%		<1%
97	Chestnut Hills Dental <1%		<1%
98	Inland Dental Arts <1%		<1%
99	Hymas Family Dental <1%		<1%
100	Relax Dental <1%		<1%

Recommendations by AI engine

ChatGPT SearchGoogle AI Mode

Widest split: Crest 3D Whitestrips, 11% on ChatGPT Search and 19% on Google AI Mode.

Mentioned in on each AI engine, by brand
Brand	ChatGPT Search	Google AI Mode
Sensodyne	32%	35%
Crest	33%	30%
Boka	18%	21%
Lumineux	15%	22%
Crest 3D Whitestrips	11%	19%
Davids	13%	14%
RiseWell	10%	16%
Colgate	13%	10%
Bite Toothpaste Bits	9%	7%
Tom's of Maine	7%	8%

Oral Care and Teeth Whitening in AI answers

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