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BrandsColgate Total

How AI describes Colgate Total

Data as of Aug 25, 2026 · Based on 3,181,687 AI responses across 10,525 prompts · See how Parse measures this

Colgate Total logoColgate Totalcolgate.com

Colgate Total offers a system of toothpaste, toothbrushes, and mouthwash that fights bacteria, the root cause of common oral health problems like gingivitis and cavities. Its patented stannous fluoride formula provides clinically proven 24-hour antibacterial protection, helping to maintain a healthier mouth with twice daily use.

Ownership
Part ofColgate logoColgate
Colgate Total logoColgate Total

Parse Score

58.7

#7 of 33 in Oral Care and Teeth Whitening

Strength40
Reach43
Authority42

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Sources

allure.com shapes more of what AI says about Colgate Total than any other source, at 21% of its citations.

google.com · vancouvermaindentist.com · amazon.com · azfd.com

AI questions where Colgate Total appears

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The market map

Oral Care and Teeth Whitening →
10%20%50%Category leadersSpecialistsIn the mixLong tailNamed in more AI answers →Appears earlier in the answer →GSKProcter & GambleLumineuxBokaColgateRiseWellDavidsUltradentTom's of MaineChurch & DwightGuruNandaDr. Jen's Oral C…Moon Oral BeautyParodontax

Where AI ranks Colgate Total

Oral Care and Teeth Whitening#7

  • Excerpts where Colgate Total appeared in the AI's answer

    Google AI Mode · excerpt
    Colgate Total Advanced Deep Clean Toothpaste Go to product viewer dialog for this item. is widely cited by dental professionals as the top overall choice
    ChatGPT Search · excerpt
    Colgate Total or Crest Pro-Health (good cavity, plaque, and gum protection).