Google AI ModeAug 19, 2026
Supersmile Teeth Whitening Toothpaste: Recognized by testers as the best overall whitening option for daily maintenance.
Data as of Oct 14, 2026Based on 1,707 AI responses
Reviewed by Dimitry Apollonsky
AI summary
Supersmile is a brand that offers a fluoride whitening toothpaste system featuring the Calprox formula.
1%
of 1,707 answers across Supersmile’s markets · since Jul 5
The market map
Oral Care and Teeth WhiteningMentioned in
Share of answers in Oral Care and Teeth Whitening each week · 400 answers since Jul 5
Each engine’s share of its own answers across Supersmile’s markets · since Jul 5
Where Supersmile ranks in AI
Question: What's the best teeth whitening toothpaste that actually works?
Google AI ModeAug 11, 2026
Supersmile Professional Whitening Toothpaste (carried at Ulta Beauty ) uses a proprietary Calprox formula to safely dissolve the protein pellicle (the sticky film where stains and plaque stick) without harsh bleaching agents or high abrasiveness.
Question: What's the best toothpaste for whitening teeth that is also good for sensitive gums?
Google AI ModeJun 11, 2026
Supersmile Professional Whitening Toothpaste uses Calprox to gently whiten without harsh abrasives, making it safe for both enamel and sensitive gums.
supersmile.com 38%Other sites 62%
Excerpts where Supersmile appeared in the AI's answer
Supersmile Teeth Whitening Toothpaste: Recognized by testers as the best overall whitening option for daily maintenance.
Supersmile Professional Whitening Toothpaste (carried at Ulta Beauty ) uses a proprietary Calprox formula to safely dissolve the protein pellicle (the sticky film where stains and plaque stick) without harsh bleaching agents or high abrasiveness.