What are the best websites and apps for browsing and buying makeup and skincare products online?
Data as of Oct 4, 2026A topic in Online Shopping & Retailers.
Reviewed by Dimitry Apollonsky · Sephora and Ulta Beauty share the spotlight for purchasing beauty products online, virtually tied in overall presence. Ulta Beauty distinguishes itself when shoppers seek a mix of drugstore and prestige brands alongside loyalty rewards and in-store pickup options.
combining drugstore and prestige brands with loyalty perks and pickup options
frequently suggested for purchasing beauty products and cosmetics online
Sephora is the usual answer for buying cosmetics online, frequently paired with Ulta Beauty for its split between prestige and drugstore prices.
