Data as of Sep 9, 2026 · Based on 3,265,539 AI responses across 10,525 prompts · See how Parse measures this
personalizedaffordablebudget-friendlycustomizablepersonalizationbestbudgetcurated
IPSY is a personalized beauty subscription that delivers monthly drops of curated, viral beauty discoveries tailored to you. It offers multiple subscription tiers (Original, Ultimate, Extra, and Wellness) and gift options, along with a shop, blog, and community features. Users start by taking a quiz to get started and join the Beauty Fam.
The market map · 5 of 79 labelled
Food and Snack Subscription Boxes →Where IPSY ranks in AI
Excerpts where IPSY appeared in the AI's answer

IPSY — Better for someone who wants a lower-cost monthly beauty surprise with personalization options.

IPSY Extra — A favorite for beauty lovers, this tier delivers 5 full-size products
Excerpts where IPSY appeared in the AI's answer

IPSY Extra — $32/month for 5 full-size products, with 3 choices each month.

IPSY is better if you want indie discoveries plus recognizable brands.