Data as of Aug 25, 2026 · Based on 1,632 AI responses · See how Parse measures this
Omnichannel Marketing Automation Platforms
Parse
https://parse.gl
Klaviyo now leads AI recommendations for omnichannel marketing, cementing its position as the top choice for direct-to-consumer brands. This reflects a broader trend where AI models increasingly distinguish between e-commerce marketing platforms and the emergency notification systems that dominated early responses.
| # | Brand | What AI says | Mention rate |
|---|---|---|---|
| 1 | Recommended as a powerful CRM with marketing automation for complex B2C workflows. | 27% | |
| 2 | The top recommendation for unified email and SMS marketing for DTC brands. | 24% | |
| 3 | A consistent #2 pick for e-commerce, combining email, SMS, and push notifications. | 21% | |
| 4 | An all-in-one marketing suite often suggested for small businesses on a budget. | 21% | |
| 5 | Cited for easy-to-use two-way SMS for local businesses and conversational marketing. | 16% | |
| 6 | 15% | ||
| 7 | Frequently cited for enterprise-scale, compliance-focused SMS and conversational marketing. | 13% | |
| 8 | 12% | ||
| 9 | 11% | ||
| 10 | A dominant choice for public safety, handling emergency mass notifications and outages. | 11% | |
| 11 | 10% | ||
| 12 | 9% | ||
| 13 | A key player for emergency alerts, though its overall rank has declined. | 9% | |
| 14 | 9% | ||
| 15 | 8% | ||
| 16 | 8% | ||
| 17 | 8% | ||
| 18 | 8% | ||
| 19 | 7% | ||
| 20 | 7% | ||
| 21 | 6% | ||
| 22 | 6% | ||
| 23 | A rising recommendation for service businesses needing integrated CRM and appointment automation. | 6% | |
| 24 | 6% | ||
| 25 | 6% |
Who wins on each AI
The same market, seen by two models.
Sources AI cited
clevertap.com is the page AI reaches for most here, cited in 19% of analyzed answers.
Rose from 0% mention rate to become the #1 most-cited brand by March 2026.
“A general-purpose engagement tool.” → “A CRM platform requiring third-party integrations for SMS functionality.”
Fell from rank #2 in October 2025 to #14 by March 2026.
Dropped from rank #1 in October 2025 to #9 by March 2026.
Emerged as a top recommendation in February and March 2026 for appointment reminders.
| Brand | ChatGPT Search | Google AI Mode | Comparison |
|---|---|---|---|
| 35% | 28% | ||
| 19% | 40% | ||
| 9% | 29% | ||
| 25% | 12% | ||
| 20% | 11% |
The two models disagree most about HubSpot (ChatGPT #6, Google #24) and Omnisend (ChatGPT #19, Google #2).
Klaviyo now leads AI recommendations for omnichannel marketing, cementing its position as the top choice for direct-to-consumer brands. This reflects a broader trend where AI models increasingly distinguish between e-commerce marketing platforms and the emergency notification systems that dominated early responses.
Across 1,632 AI responses, ActiveCampaign is mentioned most, named in 27% of them, followed by Klaviyo (24%) and Omnisend (21%).
Parse measures each brand's mention rate — the share of answers naming it — across 1,632 AI responses to this market's buyer questions. Answers are collected daily and the ranking is published weekly.
Brands enter the ranking when AI answers mention them. Parse collects answers daily and publishes the re-measured set weekly, so new brands appear as AI starts recommending them.
Early responses listed a wide variety of tools, but by early 2026, recommendations consistently centered on platforms with dedicated conversational features. Attentive,
SimpleTexting, and
Podium became the most frequent suggestions for their combination of AI, live agent handover, and shared inboxes.
Brands mentioned
Which "SMS marketing" platforms allow for two-way conversational messaging with human handover?
Early responses listed a wide variety of tools, but by early 2026, recommendations consistently centered on platforms with dedicated conversational features. Attentive,
SimpleTexting, and
Podium became the most frequent suggestions for their combination of AI, live agent handover, and shared inboxes.
Brands mentioned
AI responses have been remarkably consistent for this e-commerce-focused prompt, recommending a core set of platforms throughout the analysis period. Klaviyo,
Omnisend, and
Attentive are almost always named as the top choices, with
Postscript frequently mentioned as a strong, Shopify-centric alternative.
The market map
Recommended by need