Data as of Aug 25, 2026 · Based on 2,007 AI responses · Shares cover the last 30 days · See how Parse measures this
Enterprise CRM & ERP Solutions
Parse
https://parse.gl
maintains its dominant position in AI recommendations for enterprise solutions, frequently cited for its integrated Dynamics 365 platform. However, the most significant shift observed between November and March is 's rapid ascent into the top tier, challenging established players in B2B CRM conversations.
| # | Brand | What AI says | Mention rate |
|---|---|---|---|
| 1 | Frequently recommended for its deep integration with the wider Microsoft ecosystem. | 68% | |
| 2 | Recommended for large enterprises needing integrated CRM and ERP, often alongside | 45% | |
| 3 | The long-standing industry standard for complex, customizable B2B enterprise CRM needs. | 39% | |
| 4 | A top choice for large, complex enterprises, especially in healthcare and manufacturing. | 38% | |
| 5 | A flexible and cost-effective alternative for small to mid-sized businesses. | 31% | |
| 6 | Rising quickly, praised for usability while expanding into enterprise-grade features. | 30% | |
| 7 | A recurring recommendation for mid-sized ERP, noted for its flexible pricing model. | 16% | |
| 8 | 13% | ||
| 9 | 11% | ||
| 10 | An emerging contender praised for no-code process automation in B2B sales. | 10% | |
| 11 | 9% | ||
| 12 | 9% | ||
| 13 | 8% | ||
| 14 | 5% | ||
| 15 | 4% | ||
| 16 | 4% | ||
| 17 | 3% | ||
| 18 | 3% | ||
| 19 | 3% | ||
| 20 | 3% | ||
| 21 | 3% | ||
| 22 | 3% | ||
| 23 | 2% | ||
| 24 | 2% | ||
| 25 | 2% |
Who wins on each AI
The same market, seen by two models.
Sources AI cited
randgroup.com is the page AI reaches for most here, cited in 26% of analyzed answers.
While still prominent, SAP's overall rank slipped from #5 in Nov to #8 in Mar.
HubSpot surged from a 13% mention rate in Nov to 47% in Mar.
Creatio gained significant visibility after January for its process automation capabilities.
“A standalone enterprise CRM” → “A platform deeply integrated with Power BI, Teams, and the broader Microsoft ecosystem.”
| Brand | ChatGPT Search | Google AI Mode | Comparison |
|---|---|---|---|
| 49% | 33% | ||
| 22% | 26% | ||
| 25% | 17% | ||
| 23% | 20% | ||
| 24% | 12% |
The two models disagree most about SAP S/4HANA (ChatGPT #11, Google #25) and HubSpot Sales Hub (ChatGPT #21, Google #10).
Across 2,007 AI responses, Microsoft is mentioned most, named in 68% of them, followed by Oracle (45%) and Salesforce (39%).
Parse measures each brand's mention rate — the share of answers naming it — across 2,007 AI responses to this market's buyer questions over the last 30 days. Answers are collected daily and the ranking is re-measured on the same 30-day window.
Brands enter the ranking when AI answers mention them. Parse collects answers daily and publishes the re-measured set weekly, so new brands appear as AI starts recommending them.
AI consistently recommends Salesforce and
Zoho CRM for their robust, native approval-process engines.
Microsoft Dynamics 365 is also a frequent suggestion, but often framed as requiring Power Automate for full custom approval logic, a distinction that became clearer after November 2025.
Brands mentioned
AI consistently recommends Salesforce and
Zoho CRM for their robust, native approval-process engines.
Microsoft Dynamics 365 is also a frequent suggestion, but often framed as requiring Power Automate for full custom approval logic, a distinction that became clearer after November 2025.
Salesforce and
are the consistent top recommendations for complex B2B sales. Starting in December 2025 and strengthening through January 2026, emerged as a strong third contender, praised for its usability and growing enterprise feature set.
Brands mentioned
Salesforce and
Microsoft Dynamics 365 are the consistent top recommendations for complex B2B sales. Starting in December 2025 and strengthening through January 2026,
HubSpot emerged as a strong third contender, praised for its usability and growing enterprise feature set.
The market map