What does AI recommend for shampoo and oral care bars?

Ethique leads the shampoo bar category, consistently topping AI recommendations for its pH-balanced, plastic-free formulas. The past six months have seen a major consolidation of power by dedicated solid bar brands, with HiBAR, The Earthling Co., and Kitsch surging to challenge the longtime leader, while liquid shampoos for sensitive skin have seen their dominance wane.

Which shampoo and oral care bars brands appear most in AI answers?

Across 1,706 AI responses, Ethique is mentioned most, named in 48% of them, followed by HiBAR (42%) and The Earthling Co. (32%).

How does Parse rank these brands?

Parse measures each brand's mention rate — the share of answers naming it — across 1,706 AI responses to this market's buyer questions. Answers are collected daily and the ranking is published weekly.

How does a brand enter this ranking?

Brands enter the ranking when AI answers mention them. Parse collects answers daily and publishes the re-measured set weekly, so new brands appear as AI starts recommending them.

Best shampoo and oral care bars, according to AI

Data as of Aug 25, 2026 · Based on 1,706 AI responses · See how Parse measures this

Shampoo and Oral Care Bars

506 brands

ParseChatGPT + Google AI

Parse

https://parse.gl

Measured across ChatGPT & Google AI

Best Shampoo and Oral Care Bars, According to ChatGPT & Google AI | Parse

#	Brand	What AI says	Mention rate
1	EthiqueThe pioneering plastic-free brand with pH-balanced bars for every hair type.	The pioneering plastic-free brand with pH-balanced bars for every hair type.	48%
2	HiBARSalon-quality, pH-balanced solid bars known for rinsing clean without waxy residue.	Salon-quality, pH-balanced solid bars known for rinsing clean without waxy residue.	42%
3	The Earthling Co.Popular for gentle, eco-friendly solid bars that work for most hair types.	Popular for gentle, eco-friendly solid bars that work for most hair types.	32%
4	KitschAffordable bars with trendy ingredients like rice water protein and castor oil.	Affordable bars with trendy ingredients like rice water protein and castor oil.	31%
5	L'Oréal		30%
6	PureologySulfate-free liquid shampoo consistently recommended for hydrating dry or color-treated hair.	Sulfate-free liquid shampoo consistently recommended for hydrating dry or color-treated hair.	18%
7	VioriRice-water based shampoo bars drawing on traditional formulas for healthy-feeling hair.	Rice-water based shampoo bars drawing on traditional formulas for healthy-feeling hair.	16%
8	Zero Waste Store		14%
9	J.R. Liggett's		13%
10	Good Juju		13%
11	OlaplexA leading liquid shampoo for repairing chemically processed or heat-damaged hair.	A leading liquid shampoo for repairing chemically processed or heat-damaged hair.	13%
12	Lush		13%
13	Procter & Gamble		12%
14	Unilever		11%
15	VanicreamA top recommendation for hypoallergenic, fragrance-free shampoo for extremely sensitive skin.	A top recommendation for hypoallergenic, fragrance-free shampoo for extremely sensitive skin.	11%
16	Aveeno		10%
17	Davines		9%
18	Biolage		8%
19	Moroccanoil		8%
20	NopalerapH-balanced solid shampoo bars noted for moisturizing benefits and clean cleansing.	pH-balanced solid shampoo bars noted for moisturizing benefits and clean cleansing.	7%
21	EarthHero		7%
22	Amika		7%
23	EcoRoots		7%
24	Package Free Shop		7%
25	Hüppy		7%
26	Living Proof		6%
27	Humby Organics		6%
28	Odele Beauty		6%
29	L'Oréal Paris		6%
30	Unpaste		5%
31	Johnson & Johnson		5%
32	Mielle Organics		5%
33	K18 Hair		5%
34	Briogeo		5%
35	Suds & Eco		5%
36	Etsy		5%
37	Bite Toothpaste Bits		4%
38	Eucerin		4%
39	Act + Acre		4%
40	Oribe		3%
41	Green Ablutions		3%
42	Nizoral		3%
43	Klorane		3%
44	Plastic Free Pursuit		3%
45	Marilla's		3%
46	Georganics		3%
47	Kristin Ess Hair		3%
48	Ulta Beauty		3%
49	SEEN		3%
50	Nécessaire		3%
51	Pattern Beauty		3%
52	Meow Meow Tweet		3%
53	Vegamour		3%
54	Zero Waste MVMT		3%
55	Odacité		3%
56	Zero Waste Cartel		2%
57	Herbal Essences		2%
58	CURLSMITH		2%
59	Foamie		2%
60	Prose		2%
61	Paul Mitchell Tea Tree		2%
62	Notice Hair Co.		2%
63	BRIXY		2%
64	Gaia Guy		2%
65	Raw Sugar Living		2%
66	Ouidad		2%
67	Target		2%
68	Faith in Nature		2%
69	Attitude Living		2%
70	Anihana		2%
71	MONDAY Haircare		2%
72	Eva NYC		2%
73	Innersense Organic Beauty		2%
74	Bumble and bumble		2%
75	DENTtabs		2%
76	Virtue Labs		2%
77	R+Co		2%
78	Be Healthy USA		2%
79	Free The Ocean		2%
80	KinKind		1%
81	Tree To Tub		1%
82	BamboEarth		1%
83	Dip		1%
84	OGX		1%
85	Seek Bamboo		1%
86	Bamboo Switch		1%
87	LiveCoco		1%
88	Canary Clean Co		1%
89	ZWS Essentials		1%
90	Nobisrehabpartners		1%
91	Grove Collaborative		1%
92	L'Occitane		1%
93	Chomp Toothpaste		1%
94	Verb Products		<1%
95	Sienna Naturals		<1%
96	Jupiter		<1%
97	Chagrin Valley Soap & Salve		<1%
98	Gardenbelle Shop		<1%
99	Aussie		<1%
100	COSRX		<1%