Data as of Jul 25, 2026 · Based on 2,718,867 AI responses across 10,525 prompts · See how Parse measures this
PATTERN Beauty creates curly and natural hair care products designed to hydrate, define, and moisturize textured hair. The brand offers a range of shampoos, conditioners, styling gels, and heat tools formulated for various curl patterns.
Sources
allure.com shapes more of what AI says about Pattern Beauty than any other source, at 18% of its citations.
byrdie.com · google.com · vogue.com · ulta.com
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Hair Styling Tools & Brushes →Where AI ranks Pattern Beauty
Excerpts where Pattern Beauty appeared in the AI's answer

Pattern Beauty Edge Control (thick consistency for strong, sleek hold)

Pattern Beauty Edge Control (approx. $14): Features a thick, moisturizing, and firm-hold formula with castor oil and shea butter, popular for laying down edges without breakage.