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What AI Says About The Earthling Co. | Parse

Brands
The Earthling Co.

BrandsThe Earthling Co.

The Earthling Co. in AI answers

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Data as of Sep 14, 2026 · Based on 3,293,187 AI responses across 10,525 prompts · See how Parse measures this

Mention rate over time

5%3.3%1.7%0%

Aug 16Aug 26Sep 4Sep 14

Shampoo and Oral Care Bars0.2%

Shampoo and Oral Care Bars: Aug 16 0.2%, Aug 17 0.2%, Aug 18 0.1%, Aug 19 0.1%, Aug 20 0.2%, Aug 21 0.1%, Aug 22 0.1%, Aug 23 0.1%, Aug 24 0.2%, Aug 25 0.1%, Aug 26 0.1%, Aug 27 0.1%, Aug 28 0.1%, Aug 29 0.1%, Aug 30 0.1%, Aug 31 0.1%, Sep 1 0.1%, Sep 2 0.1%, Sep 3 0.2%, Sep 4 0.1%, Sep 5 0.2%, Sep 6 0.2%, Sep 7 0.2%, Sep 8 0.2%, Sep 9 0.2%, Sep 10 0.2%, Sep 11 0.2%, Sep 12 0.2%, Sep 13 0.2%, Sep 14 0.2%

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Words AI uses for The Earthling Co.

ph-balancedpopularsulfate-freedesigned to enhance shine and promote healthy haireco-friendlyhigh-qualitybestplastic-free

Competitors

The Earthling Co.theearthlingco.com

Earthling Co offers solid, plastic-free shampoo and conditioner bars (and related hair-care items like scalp serums, hair oils, and body wash bars) that aim to replace traditional liquid products with zero-water formulas and 0% fillers. Their products feature high-performance claims, including clinically studied bars for thickness and volume, plus fragrance-free and sensitive-skin options, with a quiz to customize a personal hair-care ritual. The brand emphasizes sustainability—carbon-neutral, cruelty-free, and plastic-free packaging with sulfate/phthalate/artificial fragrance-free formulations—and runs promotions such as free shipping on orders over a threshold and subscription discounts.

Parse Score

71

#4 of 46 in Shampoo and Oral Care Bars

The market map · 5 of 46 labelled

Shampoo and Oral Care Bars →

Ethiqueco-mentionedCompare →

Where The Earthling Co. ranks in AI

Shampoo and Oral Care Bars#4

Sensitive scalp care#2
Shampoo bars for everyday hair care#13
Shampoo bars for dry damaged or color-treated hair#17
Shampoo bars for dry, damaged, or color-treated hair#17

L

L'Oréal

leads on sensitive scalp care

EEarthling Co.leads on shampoo bars for everyday hair care

HHiBARleads on shampoo bars for dry damaged or color-treated hair

Cited sources · 5 of 12

Questions where AI mentions The Earthling Co.

theearthlingco.comOwned45%
instagram.com16%
organicbeautylover.com12%
byrdie.com8.6%
coolmompicks.com6.9%

View 7 more sources

Mention rate
31%
Excerpts where The Earthling Co. appeared in the AI's answer
Google AI Mode · excerpt
The Earthling Co. Shampoo Bar Go to product viewer dialog for this item.
Google AI Mode · excerpt
The Earthling Co. Shampoo Bar Go to product viewer dialog for this item. ($15.99) – Known for leaving hair feeling fresh, soft, and bouncy.
31%
Excerpts where The Earthling Co. appeared in the AI's answer
Google AI Mode · excerpt
The Earthling Co. Shampoo & Conditioner Bars Go to product viewer dialog for this item.
Google AI Mode · excerpt
The Earthling Co. Strengthening & Volumizing Shampoo & Conditioner Bars Go to product viewer dialog for this item. are highly regarded for providing lift
13%
Excerpts where The Earthling Co. appeared in the AI's answer
Google AI Mode · excerpt
The Earthling Co. is widely rated as a top online store offering high-quality, scientifically formulated shampoo bars, matching conditioner bars, and complementary zero-waste personal care essentials like toothpaste tablets.
Google AI Mode · excerpt
The Earthling Co. : Highly rated for plant-based, concentrated, and salon-quality shampoo and conditioner bars that provide volume and lather well.

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