Makeup Brands and Mascara Products in AI answers

Data as of Oct 21, 2026Based on 374 AI responsesReviewed by Dimitry Apollonsky

AI summary

ILIA holds a narrow lead over Maybelline New York for its clean, cruelty-free formulas and everyday mascaras. Fenty Beauty is the usual answer when buyers seek inclusive foundation and concealer shade ranges for deep skin tones.

What’s changing · since July

Since July, Juvia's Placerising has become a regular answer for inclusive shade ranges on deep skin tones, while Make Up For Everfalling is named only occasionally. L'Oréal Parisfalling and Too Facedfalling dropped to occasional mentions for standard and dramatic volumizing mascaras.

Most-mentioned brands

Rank and Mentioned in · since Jul 5

#	Brand	Recommended for	Mentioned in
1	ILIA 36% clean, skincare-infused makeup and gentle mascara formulas	clean, skincare-infused makeup and gentle mascara formulas	36%
1	Maybelline New YorkOwned by L'Oréal 33% affordable drugstore mascaras that hold curls and define lashes	affordable drugstore mascaras that hold curls and define lashes	33%
3	Fenty BeautyOwned by Lvmh 28% broad, inclusive foundation and concealer ranges for deep skin tones	broad, inclusive foundation and concealer ranges for deep skin tones	28%
4	Tower 28 Beauty 22% makeup and mascara designed for sensitive, reactive skin	makeup and mascara designed for sensitive, reactive skin	22%
4	NARS 21% high-coverage concealers and foundations across extensive shade selections	high-coverage concealers and foundations across extensive shade selections	21%
6	Clinique 18% dermatologist-tested, hypoallergenic mascaras suited for sensitive eyes	dermatologist-tested, hypoallergenic mascaras suited for sensitive eyes	18%
6	e.l.f. Cosmetics 17% budget-friendly, cruelty-free and vegan face and eye products	budget-friendly, cruelty-free and vegan face and eye products	17%
6	Rare Beauty 16% cruelty-free makeup favoring lightweight, dewy, natural finishes	cruelty-free makeup favoring lightweight, dewy, natural finishes	16%
6	Tarte CosmeticsOwned by Kose 15% cruelty-free high-performance formulas, including hydrating complexion options	cruelty-free high-performance formulas, including hydrating complexion options	15%
6	Lancôme 14% dramatic volumizing mascaras and long-wearing luxury foundation formulas	dramatic volumizing mascaras and long-wearing luxury foundation formulas	14%
6	M·A·C Cosmetics 14%		14%
12	Thrive Causemetics 13%		13%
12	L'Oréal Paris 13%		13%
12	Pat McGrath Labs 12%		12%
12	NYX Professional MakeupOwned by L'Oréal 12%		12%
12	Essence · essencemakeup.com 12%		12%
17	Hourglass Cosmetics · hourglasscosmetic.com 10%		10%
17	Pacifica Beauty 10%		10%
17	Haus Labs 10%		10%
17	Lancôme Lash IdôleLancôme product line 9%		9%
17	Charlotte Tilbury 9%		9%
17	AlmayOwned by Revlon 7%		7%
17	Yves Saint Laurent BeautéOwned by L'Oréal 7%		7%
17	Merit Beauty 7%		7%
25	Too Faced 7%		7%
25	Benefit CosmeticsOwned by Lvmh 6%		6%
25	Estée Lauder 6%		6%
25	Danessa Myricks Beauty 6%		6%
25	Hourglass Cosmetics 6%		6%
25	Make Up For Ever 5%		5%
25	Juvia's Place 5%		5%
25	L'Oréal Voluminous Lash Paradise 5%		5%
25	Milk Makeup 5%		5%
25	Kosas 5%		5%
25	Dior 5%		5%
25	Milani 5%		5%
37	bareMinerals 4%		4%
37	RMS Beauty 4%		4%
37	Milani Cosmetics 4%		4%
37	MAC 3%		3%
37	Estée Lauder Double WearEstée Lauder product line 3%		3%
37	Blinc Cosmetics 3%		3%
37	Giorgio Armani BeautyArmani product line 3%		3%
37	Glossier 3%		3%
37	Urban DecayOwned by L'Oréal 3%		3%
37	Cali Ray 3%		3%
37	Covergirl 3%		3%
37	L'Oréal 3%		3%
37	Thrive Causemetics Liquid Lash™ Extensions Tubing MascaraThrive Causemetics product line 2%		2%
37	W3LL PEOPLE 2%		2%
37	Westman Atelier 2%		2%
37	KVD Beauty 2%		2%
53	Too Faced Better Than SexToo Faced product line 2%		2%
53	Wet n Wild 2%		2%
53	Clinique High Impact Zero Gravity Mascara 2%		2%
53	Eye Care Cosmetics 2%		2%
53	ISEHAN Group 2%		2%
53	Armani BeautyArmani product line 2%		2%
53	Dior BeautyDior product line 2%		2%
53	ColourPop 2%		2%
53	The Honest Company 2%		2%
53	Guerlain 2%		2%
53	Huda Beauty 2%		2%
53	NeutrogenaOwned by Johnson & Johnson 1%		1%
53	La Roche-Posay 1%		1%
53	Makeup By Mario 1%		1%
53	Bobbi Brown Cosmetics 1%		1%
53	Rumi Cosmetiques 1%		1%
53	IT Cosmetics 1%		1%
53	Etude House 1%		1%
53	DIME Beauty 1%		1%
53	Omiana 1%		1%
53	Hermès 1%		1%
53	Essence · essence.com 1%		1%
53	Lancôme Teint Idole 1%		1%
53	L.A. Girl 1%		1%
77	Chanel 1%		1%
77	Chanel BeautyChanel product line 1%		1%
77	Power Grip Primer 1%		1%
77	Eau Thermale Avène 1%		1%
77	Clio 1%		1%
77	Epilynx 1%		1%
77	Tarte Lights, Camera, Lashes Mascara 1%		1%
77	Tom Ford 1%		1%
77	Fitglow Beauty 1%		1%
77	Nyx 1%		1%
77	jane iredale 1%		1%
77	Dry Eye Rescue 1%		1%
77	Patrick Ta Beauty 1%		1%
77	Tom Ford Beauty 1%		1%
77	Shiseido 1%		1%
77	Clé de Peau Beauté 1%		1%
77	Cover FX 1%		1%
77	Lancôme Cils Booster XL 1%		1%
77	UOMA Beauty 1%		1%
77	Butter Gloss 1%		1%
77	Maybelline Fit Me Matte + Poreless FoundationL'Oréal product line 1%		1%
77	Rouge GGuerlain product line 1%		1%
77	Subtl Beauty 1%		1%
77	Black Opal 1%		1%

Who leads each AI engine

ChatGPT SearchChatGPT Search: =1Maybelline New York ILIA
Google AI ModeGoogle AI Mode: ILIA

Mentioned in on each engineChatGPT SearchGoogle AI Mode

Widest split: Maybelline New York, 39% on ChatGPT Search and 26% on Google AI Mode.

Mentioned in on each AI engine, by brand
Brand	ChatGPT Search	Google AI Mode
Maybelline New York	39%	26%
ILIA	37%	35%
Fenty Beauty	30%	24%
Tower 28 Beauty	28%	16%
NARS	24%	16%
Rare Beauty	15%	17%
Clinique	22%	12%
e.l.f. Cosmetics	22%	12%
Lancôme	17%	11%
M·A·C Cosmetics	14%	14%

Latest insights

Weeks of Aug 10 – Sep 6, 2026 · Since Jul 5

Maybelline New York Gap between platforms: Maybelline New York's platform gap in Makeup Brands and Mascara Products narrowed: ChatGPT Search 39.4%, Google AI Mode 21.8%
Maybelline New York Slipping: Maybelline New York's mention rate decreased to 27% in Makeup Brands and Mascara Products, from 35% the week before
Tower 28 Beauty Gap between platforms: ChatGPT Search now mentions Tower 28 Beauty 14.4 points more often than Google AI Mode in Makeup Brands and Mascara Products, a widened gap
Clinique Gap between platforms: Clinique's platform gap in Makeup Brands and Mascara Products narrowed: ChatGPT Search 24.2%, Google AI Mode 9.7%
e.l.f. Cosmetics Gap between platforms: The platform gap for e.l.f. Cosmetics in Makeup Brands and Mascara Products narrowed to 11.1 points, ChatGPT Search ahead

and 6 more insightssee the ranking

Questions by topic1

Cruelty-free makeup brands
- What is the best brand of cruelty-free makeup?
- Which makeup companies avoid animal testing entirely?
- Which makeup products are made without any animal testing?

My eyes are extremely sensitive to traditional synthetic fragrances and preservatives found in most eye makeup. What are the best hypoallergenic mascara brands for sensitive eyes?
What is the best mascara?
My eyelashes are so straight. What is the best mascara for holding a curl on sensitive eyes?
I have a deep skin tone. Which makeup brand has the best inclusive shade range for foundations and concealers?
which makeup brands suit me?
What is the best clean, cruelty-free, and vegan mascara that actually performs well?
What is the best volumizing mascara for creating dramatic, false-lash effect lashes?

Sources AI cites99

7% of citations point at the ranked brands’ own sites. allure.com, reddit.com, whowhatwear.com are the most-cited sites outside the ranked brands’ own domains.