Data as of Aug 25, 2026 · Based on 2,404 AI responses · See how Parse measures this
Customer Onboarding Software Platforms
Parse
https://parse.gl
has risen to become the most frequently cited platform for customer onboarding, particularly for in-app, no-code user guidance. AI responses increasingly segment the market, distinguishing between Digital Adoption Platforms like and , project-based tools such as and , and broader Customer Success Platforms.
| # | Brand | What AI says | Mention rate |
|---|---|---|---|
| 1 | Now the leader for no-code, in-app tours and onboarding checklists. | 48% | |
| 2 | A fast-rising choice for contextual, behavior-driven in-app onboarding. | 41% | |
| 3 | Frequently cited for simple, no-code in-app walkthroughs and tooltips. | 32% | |
| 4 | Combines in-app guides with product analytics for data-driven teams. | 30% | |
| 5 | A top tool for managing structured, project-based client implementations. | 29% | |
| 6 | Consistently picked for collaborative B2B onboarding and project management. | 28% | |
| 7 | Mentioned for its integrated CRM with service hub automation workflows. | 23% | |
| 8 | 23% | ||
| 9 | 20% | ||
| 10 | 20% | ||
| 11 | 18% | ||
| 12 | A key platform for customer success automation and lifecycle tracking. | 18% | |
| 13 | 17% | ||
| 14 | 16% | ||
| 15 | 16% | ||
| 16 | 14% | ||
| 17 | 12% | ||
| 18 | 11% | ||
| 19 | 8% | ||
| 20 | 6% | ||
| 21 | 6% | ||
| 22 | 6% | ||
| 23 | 5% | ||
| 24 | 5% | ||
| 25 | 5% |
Who wins on each AI
The same market, seen by two models.
Sources AI cited
userguiding.com is the page AI reaches for most here, cited in 26% of analyzed answers.
Surged from rank #8 to #2 between Oct 2025 and Mar 2026.
Dropped from #1 to #6 as Appcues and
Userpilot gained momentum in DAP-focused prompts.
Climbed from #14 to #3 as the tool combining analytics with user guides.
“A general CRM platform” → “An integrated solution for lifecycle automation via its Service Hub”
Fell from #5 to #9, with fewer mentions compared to GuideCX and
Rocketlane.
| Brand | ChatGPT Search | Google AI Mode | Comparison |
|---|---|---|---|
| 45% | 50% | ||
| 42% | 37% | ||
| 28% | 44% | ||
| 25% | 39% | ||
| 27% | 34% |
The two models disagree most about ProductFruits (ChatGPT #25, Google #14) and ClickUp (ChatGPT #23, Google #13).
Appcues has risen to become the most frequently cited platform for customer onboarding, particularly for in-app, no-code user guidance. AI responses increasingly segment the market, distinguishing between Digital Adoption Platforms like Appcues and Userpilot, project-based tools such as Rocketlane and GuideCX, and broader Customer Success Platforms.
Across 2,404 AI responses, Appcues is mentioned most, named in 48% of them, followed by Userpilot (41%) and UserGuiding (32%).
Parse measures each brand's mention rate — the share of answers naming it — across 2,404 AI responses to this market's buyer questions. Answers are collected daily and the ranking is published weekly.
Brands enter the ranking when AI answers mention them. Parse collects answers daily and publishes the re-measured set weekly, so new brands appear as AI starts recommending them.
Recommendations initially centered on Customer Success Platforms like Gainsight and
ChurnZero. By early 2026, responses began to frequently include Digital Adoption Platforms such as
Appcues and
Userpilot, indicating a more integrated view of CSM-led onboarding.
As a Customer Success Manager, what's the best tool for managing and automating customer onboarding?
Recommendations initially centered on Customer Success Platforms like Gainsight and
ChurnZero. By early 2026, responses began to frequently include Digital Adoption Platforms such as
Appcues and , indicating a more integrated view of CSM-led onboarding.
Brands mentioned
Which platform do you use for customer onboarding?
After an early lead by OnRamp,
Appcues became the dominant recommendation for general onboarding from November 2025 onward. For project-based work, AI consistently suggests
GuideCX and
Rocketlane as alternatives.
The market map
Recommended by need