What does AI recommend for pet food and supplements?

Purina remains the top-cited pet food brand in AI responses, frequently recommended for its science-backed formulas. However, the landscape is shifting, with legacy brand Royal Canin seeing a notable decline in mentions while newer and specialized brands gain ground in specific queries.

Which pet food and supplements brands appear most in AI answers?

Across 5,022 AI responses, Nestlé is mentioned most, named in 52% of them, followed by Hill's Pet (44%) and Royal Canin (42%).

How does Parse rank these brands?

Parse measures each brand's mention rate — the share of answers naming it — across 5,022 AI responses to this market's buyer questions. Answers are collected daily and the ranking is published weekly.

How does a brand enter this ranking?

Brands enter the ranking when AI answers mention them. Parse collects answers daily and publishes the re-measured set weekly, so new brands appear as AI starts recommending them.

Best pet food and supplements, according to AI

Data as of Aug 25, 2026 · Based on 5,022 AI responses · See how Parse measures this

Pet Food and Supplements

463 brands

ParseChatGPT + Google AI

Parse

https://parse.gl

Measured across ChatGPT & Google AI

Best Pet Food and Supplements, According to ChatGPT & Google AI | Parse

#	Brand	What AI says	Mention rate
1	Nestlé		52%
2	Hill's PetA dominant, vet-recommended brand for sensitive stomachs and weight management.	A dominant, vet-recommended brand for sensitive stomachs and weight management.	44%
3	Royal CaninStill a top brand, but has seen its mention rate decline since 2025.	Still a top brand, but has seen its mention rate decline since 2025.	42%
4	Blue BuffaloA consistent choice for 'natural' ingredients and limited ingredient diets.	A consistent choice for 'natural' ingredients and limited ingredient diets.	39%
5	Wellness Pet Food		23%
6	Iams		19%
7	Orijen		19%
8	NuloA fast-rising brand, gaining mentions for high-protein, grain-free cat food.	A fast-rising brand, gaining mentions for high-protein, grain-free cat food.	14%
9	Instinct Pet Food		13%
10	Open Farm		12%
11	Natural BalanceFrequently cited for limited-ingredient diets, especially for dogs with skin allergies.	Frequently cited for limited-ingredient diets, especially for dogs with skin allergies.	11%
12	Merrick Pet Care		11%
13	Nordic NaturalsThe leading recommendation for fish oil supplements for joint pain and coat health.	The leading recommendation for fish oil supplements for joint pain and coat health.	10%
14	Tiki Pets		10%
15	Stella & Chewy'sDominant recommendation for freeze-dried raw dog food for beginners.	Dominant recommendation for freeze-dried raw dog food for beginners.	10%
16	Zesty PawsA top contender for fish oil, often cited for coat and skin supplements.	A top contender for fish oil, often cited for coat and skin supplements.	9%
17	Acana		9%
18	Mars, Incorporated		8%
19	Taste of the Wild		6%
20	PetHonesty		6%
21	Native Pet		5%
22	The Natural Dog Company		5%
23	Welactin		5%
24	Diamond Pet Foods		5%
25	Canidae		5%
26	Weruva		5%
27	GO! Solutions		4%
28	Smalls		4%
29	Chewy		4%
30	Just Food For Dogs		4%
31	The Honest Kitchen		4%
32	The Farmer's Dog		4%
33	Vital Essentials		4%
34	Grizzly Pet Products		4%
35	Pure Balance		4%
36	Zignature		3%
37	Spot & Tango		3%
38	Farmina		3%
39	Primal Pet Foods		3%
40	ZIWI Pets		3%
41	CRAVE Pet Food		2%
42	Freshpet		2%
43	Rachael Ray Nutrish		2%
44	Dr. Elsey's		2%
45	Dr. Marty Pets		2%
46	Fera Pets		2%
47	Nutri-Vet		2%
48	FirstMate		2%
49	Walmart		2%
50	4Health		2%
51	Bark & Spark		2%
52	Ollie		2%
53	Steve's Real Food		2%
54	Wholesomes Pet Food		2%
55	Nom Nom Now		1%
56	Ultimate Pet Nutrition		1%
57	Nutramax Laboratories		1%
58	VICTOR Pet Food		1%
59	KOHA Pet		1%
60	Tractor Supply		1%
61	WholeHearted		1%
62	Fromm Family Foods		1%
63	Iceland Pure		<1%
64	Earthborn Holistic Pet Food		<1%
65	NOW Foods		<1%
66	Feline Natural		<1%
67	Solid Gold		<1%
68	Petcurean		<1%
69	Only Natural Pet		<1%
70	Elanco		<1%
71	Chew + Heal		<1%
72	The J.M. Smucker Company		<1%
73	Pet Protect		<1%
74	Vetoquinol USA		<1%
75	Dr. Harvey's		<1%
76	Dog Food Advisor		<1%
77	VetriScience		<1%
78	NaturVet		<1%
79	Pawtree		<1%
80	Simply Nourish		<1%
81	Target		<1%
82	Raised Right		<1%
83	Vetnique Labs		<1%
84	NutriSource		<1%
85	Ella & Co		<1%
86	Trident Seafoods		<1%
87	Plano Paws		<1%
88	PetMD		<1%
89	Fresh Is Best		<1%
90	Viva Raw Pets		<1%
91	Eukanuba		<1%
92	AATU		<1%
93	Crave		<1%
94	SquarePet		<1%
95	National Animal Supplement Council		<1%
96	K9 Natural		<1%
97	Furever Active		<1%
98	AvoDerm Natural		<1%
99	Made by Nacho		<1%
100	RAWZ Natural Pet Food		<1%