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BrandsNulo

Nulo in AI answers

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Data as of Sep 21, 2026 · Based on 3,332,371 AI responses across 10,526 prompts · See how Parse measures this

What shifted for Nulo

  • Nulo Gap between platforms: PlatformChatGPT Search names Nulo 6 points more often than Google AI Mode in Pet Food and Supplements

Every shift for Nulo, and the week’s changes by email.

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Latest insights

Nulo logoNulonulo.com

Nulo is a pet food company that offers dog and cat nutrition with high-protein, low-carbohydrate recipes, including kibble, freeze-dried raw, gently cooked meals, and wet foods. They promote customizable mix-it-meals by combining kibble bases with freeze-dried raw, toppers, and bone broth, and offer specialty lines such as Prowess for sensitive stomachs and healthy weight, plus ancient-grains options. The company emphasizes safety, sourcing, sustainability, and charitable giving (including support for Texas K9 search-and-rescue), and distributes its products online and through retailers.

Products and subbrands
  • Nulo FreeStyle logoNulo FreeStyle

Parse Score

71

#11 of 96 in Pet Food and Supplements

The market map · 5 of 96 labelled

Pet Food and Supplements →
10%20%50%Category leadersSpecialistsIn the mixLong tailNamed in more AI answers →Appears earlier in the answer →Royal CaninPurina Pro PlanHill's PetOpen FarmIamsNulo
  1. CompetitionRoyal Canin logoRoyal Canin is the top alternative to Nulo logoNulo5 questionsView competitors→View competitors
  2. Platform visibilityNulo logoNulo is more visible on ChatGPT Search6 pointsCompare platforms

Where Nulo ranks in AI

Pet Food and Supplements#11
→
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AI perception

35%positive

Often described as

high-protein · limited-ingredient · high protein · grain-free · high-quality · premium

Competitors

Platform visibility

Top cited sources

Questions

Nulo logoNulo is more visible on ChatGPT Search

6 points ahead of Google AI Mode

No contexts measured yet.

  • Mention rate
  • 38% · 2 engines

    Excerpts where Nulo appeared in the AI's answer

    ChatGPT Search · excerpt
    Nulo MedalSeries Grain-Free Salmon & Sweet Potato Adult Weight Management - $47.99 (PETCO)
    Google AI Mode · excerpt
    Nulo Freestyle Adult Trim (Dry): A grain-free, high-protein weight management kibble that relies on low-glycemic ingredients, natural fiber, probiotics, and L-carnitine to help keep your cat lean and satisfied.
  • 25% · 2 engines

    Excerpts where Nulo appeared in the AI's answer

    ChatGPT Search · excerpt
    Nulo's salmon recipe lists salmon and salmon meal as its animal proteins
    ChatGPT Search · excerpt
    Nulo Freestyle Limited Ingredient Salmon Recipe — Salmon-based, limited-ingredient, high-protein food that avoids chicken as the main animal protein.
  • 19% · 2 engines

    Excerpts where Nulo appeared in the AI's answer

    Google AI Mode · excerpt
    Nulo Freeze-Dried Raw: Known for being easy to serve and highly palatable for dogs.
    Google AI Mode · excerpt
    Nulo Turkey Recipe with Cranberries is available in smaller, 8-oz bags, making it a convenient starter option.
  • 13%
  • 7%

Royal Canin logoRoyal Canin is the top alternative to Nulo logoNulo

  • Royal Canin logoRoyal CaninPicked instead5 questions
  • Purina Pro Plan logoPurina Pro PlanPicked instead3 questions
  • Nordic Naturals logoNordic NaturalsPicked instead2 questions
  • Natural Balance logoNatural Balance
  • google.com (opens in a new tab)11%
  • nulo.com (opens in a new tab)Owned11%
Picked instead
2 questions
  • Open Farm logoOpen FarmRanking↑4 to #4
  • chewy.com (opens in a new tab)
    9%
  • youtube.com (opens in a new tab)7%
  • dogster.com (opens in a new tab)4%