What AI says about Ulta Beauty
Since Jul 5Updated Nov 3, 2026Based on 37,091 AI responses
Reviewed by Dimitry Apollonsky
AI summary
Ulta Beauty is a beauty retailer selling cosmetics, skincare, hair care, fragrance, and wellness products. It is among the brands most often named when shoppers look to buy cosmetics online or search for places to purchase designer perfume.
Ulta BeautyThis page1%
Products
- Collection<1%
Mentioned in
1%
of AI answers about Ulta Beauty and its rivals
- ChatGPT1%
- Google AI Mode<1%
Markets where AI mentions Ulta Beauty
Market# · Mentioned in
All markets1%
- Online Shopping & RetailersAI picks Ulta Beauty and 3 more about as often#1 · 46%
- Luxury Resale & Authentication MarketplacesAI picks eBay most#8 · 9%
- Makeup Palettes and Brush SetsAI picks Sephora most#16 · 6%
- Natural Look Makeup ProductsAI picks Fenty Beauty most#18 · 7%
- Face Makeup: Foundations & PowdersAI picks NARS and 2 more about as often#36 · 1%
- Mineral Reef-Safe Face SunscreensAI picks Supergoop! and 1 more about as often#40 · <1%
- At-Home Red Light Therapy DevicesAI picks Dr. Dennis Gross Skincare most#52 · 1%
- Shampoo and Oral Care BarsAI picks Ethique and 1 more about as often#53 · <1%
- Lip Balms and Lip StainsAI picks Aquaphor most#58 · <1%
- Hair Styling Tools & BrushesAI picks T3 Micro most#73 · <1%
- Makeup Brands and Mascara ProductsAI picks ILIA and 1 more about as often#112 · <1%
- Home Spa and Wellness ProductsAI picks Almost Heaven Saunas and 1 more about as often#121 · <1%
Topics where AI mentions Ulta Beauty
TopicMentioned in · on this topicRank
- AI picks mostMentioned in
- I'm looking for a new personal scent. Where is the best place to buy designer perfume?on this questionAI picks Ulta Beauty most81%
Excerpts where Ulta Beauty appeared in the AI's answer
Google AI ModeOct 10, 2026, Google AI Mode Ulta Beauty: Features an expanding prestige and designer fragrance section
Google AI ModeSep 21, 2026, Google AI Mode Ulta Beauty : Great for mainstream designer lines (like Marc Jacobs, Chanel, or Yves Saint Laurent)
- Where can I find natural looking makeup?on this questionAI picks ILIA most28%
Excerpts where Ulta Beauty appeared in the AI's answer
ChatGPTSep 18, 2026, ChatGPT Ulta Beauty — Wake Forest Road. Ulta has a Natural finish filter and a large selection of clean-ingredient makeup.
ChatGPTSep 10, 2026, ChatGPT Ulta Beauty in Flemington — best if you want lots of brands and want to compare lighter foundations, skin tints, cream blushes, and sheer lip products.
- I'm a beginner at makeup. What is the best all-in-one face palette with bronzer, blush, and highlighter?on this questionAI picks Milani Cosmetics most23%
Excerpts where Ulta Beauty appeared in the AI's answer
Google AI ModeSep 30, 2026, Google AI Mode Ulta Beauty Collection Glam Squad Face Palette Go to product viewer dialog for this item.
Google AI ModeJul 28, 2026, Google AI Mode ULTA Beauty Collection Glam Squad Face Palette Go to product viewer dialog for this item.
- What is the best face roller?on this questionAI picks Skin Gym most14%
Excerpts where Ulta Beauty appeared in the AI's answer
ChatGPTSep 26, 2026, ChatGPT ULTA Beauty Collection Stainless Steel Face Roller - $8.00 (Ulta Beauty)
ChatGPTSep 18, 2026, ChatGPT Best inexpensive option: ULTA Beauty Collection Stainless Steel Face Roller — $8.
- What is the best mascara that comes off easily with just warm water?on this questionAI picks Tarte Cosmetics most18%
Excerpts where Ulta Beauty appeared in the AI's answer
Google AI ModeSep 19, 2026, Google AI Mode Ulta Beauty Collection Lash Flash Tubing Mascara : An affordable, highly effective drugstore-level option that coats lashes like extensions and washes away cleanly with warm water and zero scrubbing.
Google AI ModeSep 3, 2026, Google AI Mode Ulta Beauty Collection Lash Flash Tubing Mascara —An incredible, budget-friendly drugstore pick that gives a false-lash effect and rinses off effortlessly.
How prominently AI mentions Ulta Beauty
- Named first12%
- 2nd or 3rd43%
- Later45%
How AI rates Ulta Beauty
Common descriptions
wide range · convenient · frequent promotions · massive variety · drugstore and high-end · drugstore and prestige
Tone of AI’s statements about Ulta Beauty
- Positive49%
- Neutral51%
- Mixed1%
- Negative0%
Ulta Beauty in AI answers
Question: I'm looking for a new personal scent. Where is the best place to buy designer perfume?
Google AI ModeOct 10, 2026
Ulta Beauty: Features an expanding prestige and designer fragrance section
Google AI ModeSep 21, 2026
Ulta Beauty : Great for mainstream designer lines (like Marc Jacobs, Chanel, or Yves Saint Laurent)
Question: Where can I buy cosmetics online?
ChatGPTSep 29, 2026
Ulta Beauty — Offers makeup, skincare, hair care, fragrance, beauty tools, and a mix of drugstore and prestige brands.
Sources AI cites
- Your site56%
- Ulta Beauty | Makeup, Skin Care, Fragrance, Hair Care & Beauty Products (opens in a new tab) · 25%Leaves Ulta Beauty out
- Shade Finder | Makeup Shade Match | Ulta Beauty (opens in a new tab) · 2%
- Smashbox - Cali Contour Blush, Highlighter, & Bronzer Face Palette | Ulta Beauty (opens in a new tab) · 2%
- Ulta Beauty | Makeup, Skin Care, Fragrance, Hair Care & Beauty Products (opens in a new tab) · 2%
- Best Makeup and Foundation for Mature Skin | Ulta Beauty (opens in a new tab) · 2%
- ULTA Beauty Collection - Glam Squad Face Palette | Ulta Beauty (opens in a new tab) · 2%
- Fragrance | Perfume & Cologne | Ulta Beauty (opens in a new tab) · 2%
- Shop All Makeup - 6818 Products | Ulta Beauty (opens in a new tab) · 2%
- Ulta Beauty | Makeup, Skin Care, Fragrance, Hair Care & Beauty Products (opens in a new tab) · 1%
- Ulta Beauty | Makeup, Skin Care, Fragrance, Hair Care & Beauty Products (opens in a new tab) · 1%
- 5%
- Where do you purchase your fragrances? (opens in a new tab) · 2%
- Favorite places to shop (US) (opens in a new tab) · 1%
- Which of the major department stores are you most likely to ... (opens in a new tab) · 1%
- Helllp! Mature skin: what foundation does NOT settle into your lines? (opens in a new tab) · 1%
- which makeup brands excite you and which ones bore you? (opens in a new tab) · 1%
- 4%
- I Tested 34 VIRAL New Makeup Products… Watch Before You Buy ... (opens in a new tab) · 2%
- Rich on Tech: Issues buying beauty products online (opens in a new tab) · 1%
- Stop Wasting Money: How to Shop Makeup Online Like a Pro (opens in a new tab) · 1%
- Where to Buy 💯 Authentic Skincare Products You Can Trust (opens in a new tab) · 1%
