What AI says about Ulta Beauty
Since Jul 5Updated Nov 3, 2026Based on 29,040 AI responses
Reviewed by Dimitry Apollonsky
AI summary
Ulta Beauty is a beauty retailer selling cosmetics, skincare, hair care, fragrance, and wellness products. It is among the brands most often named when shoppers look to buy cosmetics online or search for places to purchase designer perfume.
Ulta BeautyThis page1%
Products
- Collection<1%
Mentioned in · Public index
1%
of AI answers about Ulta Beauty and its rivals · since Jul 5
Based on 29,040 AI answers
- ChatGPT1%
- Google AI Mode1%
AI calls itwide range,frequent promotions,drugstore and high-end,convenient,massive variety,huge range
Markets where AI mentions Ulta Beauty
All marketsChatGPTGoogle AI Mode
- Online Shopping & RetailersChatGPTGoogle AI Mode
- Luxury Resale & Authentication MarketplacesChatGPTGoogle AI Mode
- Makeup Palettes and Brush SetsChatGPTGoogle AI Mode
- Natural Look Makeup ProductsChatGPT
- Face Makeup: Foundations & PowdersOutside both engines’ top 25
- Mineral Reef-Safe Face SunscreensOutside both engines’ top 25
- At-Home Red Light Therapy DevicesOutside both engines’ top 25
- Shampoo and Oral Care BarsOutside both engines’ top 25
- Lip Balms and Lip StainsOutside both engines’ top 25
- Hair Styling Tools & BrushesOutside both engines’ top 25
- Makeup Brands and Mascara ProductsOutside both engines’ top 25
- Home Spa and Wellness ProductsOutside both engines’ top 25
Topics where AI mentions Ulta Beauty
TopicMentioned in · on this topicRank
- AI picks mostMentioned in
- I'm looking for a new personal scent. Where is the best place to buy designer perfume?on this questionAI picks Ulta Beauty most81%
Excerpts where Ulta Beauty appeared in the AI's answer
Google AI ModeOct 10, 2026, Google AI Mode Ulta Beauty: Features an expanding prestige and designer fragrance section
Google AI ModeSep 21, 2026, Google AI Mode Ulta Beauty : Great for mainstream designer lines (like Marc Jacobs, Chanel, or Yves Saint Laurent)
- Where can I find natural looking makeup?on this questionAI picks ILIA most28%
Excerpts where Ulta Beauty appeared in the AI's answer
ChatGPTSep 18, 2026, ChatGPT Ulta Beauty — Wake Forest Road. Ulta has a Natural finish filter and a large selection of clean-ingredient makeup.
ChatGPTSep 10, 2026, ChatGPT Ulta Beauty in Flemington — best if you want lots of brands and want to compare lighter foundations, skin tints, cream blushes, and sheer lip products.
- I'm a beginner at makeup. What is the best all-in-one face palette with bronzer, blush, and highlighter?on this questionAI picks Milani Cosmetics most23%
Excerpts where Ulta Beauty appeared in the AI's answer
Google AI ModeSep 30, 2026, Google AI Mode Ulta Beauty Collection Glam Squad Face Palette Go to product viewer dialog for this item.
Google AI ModeJul 28, 2026, Google AI Mode ULTA Beauty Collection Glam Squad Face Palette Go to product viewer dialog for this item.
- What is the best face roller?on this questionAI picks Skin Gym most14%
Excerpts where Ulta Beauty appeared in the AI's answer
ChatGPTSep 26, 2026, ChatGPT ULTA Beauty Collection Stainless Steel Face Roller - $8.00 (Ulta Beauty)
ChatGPTSep 18, 2026, ChatGPT Best inexpensive option: ULTA Beauty Collection Stainless Steel Face Roller — $8.
- What is the best mascara that comes off easily with just warm water?on this questionAI picks Tarte Cosmetics most18%
Excerpts where Ulta Beauty appeared in the AI's answer
Google AI ModeSep 19, 2026, Google AI Mode Ulta Beauty Collection Lash Flash Tubing Mascara : An affordable, highly effective drugstore-level option that coats lashes like extensions and washes away cleanly with warm water and zero scrubbing.
Google AI ModeSep 3, 2026, Google AI Mode Ulta Beauty Collection Lash Flash Tubing Mascara —An incredible, budget-friendly drugstore pick that gives a false-lash effect and rinses off effortlessly.
How often AI mentions Ulta Beauty
of AI answers about Ulta Beauty and its rivals
Track your brand free to see 13 weeks of history.
Use the left and right arrow keys to read each date.
Sep 7OctOct 26
Ulta Beauty in AI answers
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I'm looking for a new personal scent. Where is the best place to buy designer perfume?
ChatGPTChatGPTNo reply naming Ulta Beauty
Google AI ModeGoogle AI Mode· Oct 10, 2026
Ulta Beauty: Features an expanding prestige and designer fragrance section
Sources AI cites
- Your site56%
- Ulta Beauty | Makeup, Skin Care, Fragrance, Hair Care & Beauty Products (opens in a new tab) · 25%Leaves Ulta Beauty out
- Shade Finder | Makeup Shade Match | Ulta Beauty (opens in a new tab) · 2%
- Smashbox - Cali Contour Blush, Highlighter, & Bronzer Face Palette | Ulta Beauty (opens in a new tab) · 2%
- Ulta Beauty | Makeup, Skin Care, Fragrance, Hair Care & Beauty Products (opens in a new tab) · 2%
- Best Makeup and Foundation for Mature Skin | Ulta Beauty (opens in a new tab) · 2%
- ULTA Beauty Collection - Glam Squad Face Palette | Ulta Beauty (opens in a new tab) · 2%
- Fragrance | Perfume & Cologne | Ulta Beauty (opens in a new tab) · 2%
- Shop All Makeup - 6818 Products | Ulta Beauty (opens in a new tab) · 2%
- Ulta Beauty | Makeup, Skin Care, Fragrance, Hair Care & Beauty Products (opens in a new tab) · 1%
- Ulta Beauty | Makeup, Skin Care, Fragrance, Hair Care & Beauty Products (opens in a new tab) · 1%
- 5%
- Where do you purchase your fragrances? (opens in a new tab) · 2%
- Favorite places to shop (US) (opens in a new tab) · 1%
- Which of the major department stores are you most likely to ... (opens in a new tab) · 1%
- Helllp! Mature skin: what foundation does NOT settle into your lines? (opens in a new tab) · 1%
- which makeup brands excite you and which ones bore you? (opens in a new tab) · 1%
- 4%
- I Tested 34 VIRAL New Makeup Products… Watch Before You Buy ... (opens in a new tab) · 2%
- Rich on Tech: Issues buying beauty products online (opens in a new tab) · 1%
- Stop Wasting Money: How to Shop Makeup Online Like a Pro (opens in a new tab) · 1%
- Where to Buy 💯 Authentic Skincare Products You Can Trust (opens in a new tab) · 1%
The page AI cites most for Ulta Beauty
Competitors
Mentioned in
- Amazon16%
- Target7%
- Nordstrom4%
- Macy's3%
- e.l.f. Cosmetics2%
