What AI says about Ulta Beauty
Data as of Oct 21, 2026Based on 39,484 AI responses
Reviewed by Dimitry Apollonsky
AI summary
Ulta Beauty is a beauty retailer offering makeup, skincare, hair care, fragrance, and wellness products across prestige and drugstore price points. It is among the brands most often named for buying cosmetics online and shopping for designer perfume, while also being pointed to for red light face masks.
Ulta BeautyThis page<1%
Products
- Collection<1%
Mentioned in
<1%
of AI answers about Ulta Beauty and its rivals · since Jul 5
The market map
Online Shopping & RetailersMentioned in
- 1Ulta BeautyMentioned in 47%Avg. position 18.6
- 1SephoraMentioned in 46%Avg. position 2.7
- 1CVSMentioned in 42%Avg. position 20.2
- 1AmazonMentioned in 38%Avg. position 7.1
- 5iHealth LabsMentioned in 36%Avg. position 5.0
- 5WalgreensMentioned in 33%Avg. position 5.0
- 5FlowFlexMentioned in 32%Avg. position 4.8
- 5DermstoreMentioned in 29%Avg. position 6.2
- 5TargetMentioned in 28%Avg. position 7.4
- 10BinaxNOWMentioned in 27%Avg. position 4.9
- 11Rare BeautyMentioned in 15%Avg. position 6.7
- 11NordstromMentioned in 14%Avg. position 6.4
- 11e.l.f. CosmeticsMentioned in 12%Avg. position 8.6
- 11M·A·C CosmeticsMentioned in 10%Avg. position 8.1
Where Ulta Beauty ranks in AI
MarketRank · Mentioned in
- Online Shopping & Retailers#1 · 47%
- Luxury Resale & Authentication Marketplaces#8 · 9%
- Makeup Palettes and Brush Sets#16 · 6%
- Natural Look Makeup Products#19 · 7%
- At-Home Red Light Therapy Devices#34 · 1%
- Face Makeup: Foundations & Powders#39 · 2%
- Shampoo and Oral Care Bars#53 · <1%
- Mineral Reef-Safe Face Sunscreens#70 · <1%
- Home Spa and Wellness Products#73 · 1%
- Hair Styling Tools & Brushes#74 · <1%
- Makeup Brands and Mascara Products#77 · <1%
- Skincare and Face Makeup Products#100 · <1%
Topics where AI mentions Ulta Beauty
TopicMentioned in · on this topicRank
- Online cosmetics shoppingOnline Shopping & Retailers98%
- Mentioned in
- Where can I buy cosmetics online?on this question100%
Excerpts where Ulta Beauty appeared in the AI's answer
ChatGPT SearchSep 29, 2026, ChatGPT Search Ulta Beauty — Offers makeup, skincare, hair care, fragrance, beauty tools, and a mix of drugstore and prestige brands.
ChatGPT SearchSep 22, 2026, ChatGPT Search ulta.com — Broad range from drugstore to luxury, including makeup, skincare, haircare, and fragrance. Ulta Beauty
- Natural looking makeupNatural Look Makeup Products23%
- Cool-toned natural contour stickNatural Look Makeup Products4%
- FDA-cleared red light therapy masksAt-Home Red Light Therapy Devices2%
- Fast hair dryingHair Styling Tools & Brushes2%
- Facial cleanserSkincare and Face Makeup Products<1%
- Last-minute mother's day giftOnline Flower & Gift Delivery2%
- Everyday sunscreenMineral Reef-Safe Face Sunscreens1%
- Mentioned in
- I'm looking for a new personal scent. Where is the best place to buy designer perfume?on this question81%
Excerpts where Ulta Beauty appeared in the AI's answer
Google AI ModeOct 10, 2026, Google AI Mode Ulta Beauty: Features an expanding prestige and designer fragrance section
Google AI ModeSep 21, 2026, Google AI Mode Ulta Beauty : Great for mainstream designer lines (like Marc Jacobs, Chanel, or Yves Saint Laurent)
- Where can I find natural looking makeup?on this question25%
Excerpts where Ulta Beauty appeared in the AI's answer
ChatGPT SearchSep 18, 2026, ChatGPT Search Ulta Beauty — Wake Forest Road. Ulta has a Natural finish filter and a large selection of clean-ingredient makeup.
ChatGPT SearchSep 10, 2026, ChatGPT Search Ulta Beauty in Flemington — best if you want lots of brands and want to compare lighter foundations, skin tints, cream blushes, and sheer lip products.
- I'm a beginner at makeup. What is the best all-in-one face palette with bronzer, blush, and highlighter?on this question21%
Excerpts where Ulta Beauty appeared in the AI's answer
Google AI ModeSep 30, 2026, Google AI Mode Ulta Beauty Collection Glam Squad Face Palette Go to product viewer dialog for this item.
Google AI ModeJul 28, 2026, Google AI Mode ULTA Beauty Collection Glam Squad Face Palette Go to product viewer dialog for this item.
- I need some simple, classic hair pins for an updo for a wedding.on this question5%
- What is the best face roller?on this question7%
Excerpts where Ulta Beauty appeared in the AI's answer
ChatGPT SearchSep 26, 2026, ChatGPT Search ULTA Beauty Collection Stainless Steel Face Roller - $8.00 (Ulta Beauty)
ChatGPT SearchSep 18, 2026, ChatGPT Search Best inexpensive option: ULTA Beauty Collection Stainless Steel Face Roller — $8.
Ulta Beauty in AI’s own words
Question: I'm looking for a new personal scent. Where is the best place to buy designer perfume?
Google AI ModeOct 10, 2026
Ulta Beauty: Features an expanding prestige and designer fragrance section
Question: Where can I buy cosmetics online?
ChatGPT SearchSep 29, 2026
Ulta Beauty — Offers makeup, skincare, hair care, fragrance, beauty tools, and a mix of drugstore and prestige brands.
Question: I'm looking for a new personal scent. Where is the best place to buy designer perfume?
Google AI ModeSep 21, 2026
Ulta Beauty : Great for mainstream designer lines (like Marc Jacobs, Chanel, or Yves Saint Laurent)
Where AI mentions Ulta Beauty
Position in answers
- Named first12%
- 2nd or 3rd43%
- Later45%
Each engine’s share of its own answers across Ulta Beauty’s markets · since Jul 5
- ChatGPT Search1%
- Google AI Mode<1%
How AI describes Ulta Beauty
48% of analyzed statements about Ulta Beauty are positive.
Common descriptions
wide range · great · convenient · comprehensive selection · frequent promotions · huge range
Other brands in Home Spa and Wellness Products
Sources AI cites
ulta.com 53%Other sites 47%
- Owned53%
- Ulta Beauty | Makeup, Skin Care, Fragrance, Hair Care & Beauty Products · 26% (opens in a new tab)
- Shade Finder | Makeup Shade Match | Ulta Beauty · 2% (opens in a new tab)
- Smashbox - Cali Contour Blush, Highlighter, & Bronzer Face Palette | Ulta Beauty · 2% (opens in a new tab)
- Ulta Beauty | Makeup, Skin Care, Fragrance, Hair Care & Beauty Products · 2% (opens in a new tab)
- Best Makeup and Foundation for Mature Skin | Ulta Beauty · 2% (opens in a new tab)
- ULTA Beauty Collection - Glam Squad Face Palette | Ulta Beauty · 2% (opens in a new tab)
- Fragrance | Perfume & Cologne | Ulta Beauty · 2% (opens in a new tab)
- Shop All Makeup - 6818 Products | Ulta Beauty · 2% (opens in a new tab)
- Ulta Beauty | Makeup, Skin Care, Fragrance, Hair Care & Beauty Products · 1% (opens in a new tab)
- Ulta Beauty | Makeup, Skin Care, Fragrance, Hair Care & Beauty Products · 1% (opens in a new tab)
- 5%
- Where do you purchase your fragrances? · 2% (opens in a new tab)
- Favorite places to shop (US) · 1% (opens in a new tab)
- Which of the major department stores are you most likely to ... · 1% (opens in a new tab)
- Helllp! Mature skin: what foundation does NOT settle into your lines? · 1% (opens in a new tab)
- which makeup brands excite you and which ones bore you? · 1% (opens in a new tab)
- 4%
- I Tested 34 VIRAL New Makeup Products… Watch Before You Buy ... · 2% (opens in a new tab)
- Rich on Tech: Issues buying beauty products online · 1% (opens in a new tab)
- Stop Wasting Money: How to Shop Makeup Online Like a Pro · 1% (opens in a new tab)
- Where to Buy 💯 Authentic Skincare Products You Can Trust · 1% (opens in a new tab)
The page AI cites most for Ulta Beauty
