What AI says about Semrush

Data as of Oct 25, 2026Based on 40,605 AI responsesReviewed by

How we measure

semrush.com

AI summary

Semrush is a digital marketing platform built for keyword research, competitor analysis, PPC tracking, and site audits. It is the usual answer when marketers need to analyze competitor traffic, track backlink opportunities, or benchmark content and advertising strategies.

SemrushThis page17%

Products

Mentioned in

17%

of AI answers about Semrush and its rivals · since Jul 5

The market map

SEO & Competitive Intelligence Tools

Mentioned in

  1. 1SemrushMentioned in 77%Avg. position 3.4
  2. 2AhrefsMentioned in 73%Avg. position 4.1
  3. 3SE RankingMentioned in 40%Avg. position 4.9
  4. 4Google Search ConsoleMentioned in 30%Avg. position 6.0
  5. 5SpyFuMentioned in 19%Avg. position 4.3
  6. 7ConductorMentioned in 11%Avg. position 3.8
  7. 7AccuRankerMentioned in 11%Avg. position 3.2
  8. 7SurferMentioned in 11%Avg. position 6.1
  9. 7SimilarWebMentioned in 11%Avg. position 5.3
  10. 7BrightEdgeMentioned in 10%Avg. position 3.3
  11. 7Screaming Frog SEO SpiderMentioned in 10%Avg. position 6.4
  12. 7MangoolsMentioned in 9%Avg. position 7.2
  13. 7seoClarityMentioned in 9%Avg. position 4.1
  14. 7BotifyMentioned in 9%Avg. position 5.3

Where Semrush ranks in AI

MarketRank · Mentioned in

Topics where AI mentions Semrush

TopicMentioned in · on this topic

How AI describes Semrush

Common descriptions

comprehensive · best · excellent · useful · ai visibility toolkit · ideal

Tone of AI’s statements about Semrush

  • Positive36%
  • Neutral60%
  • Mixed3%
  • Negative1%

Semrush is the pick in 99% of AI’s recommendations.

Rated above a rival
  • pricingAI is mixed on pricing: 52% of the answers comparing Semrush rate it worse than a rival, 48% better. Includes “best balance of features, ease of use, and cost”, “competitor pricing”, “cost”, “cost convenience”, “depth and cost”, “features and cost”, “price”, “price-to-feature ratio”, “price to coverage”, “pricing structure”, “rank tracking cost”.
  • specialization88% of the answers comparing Semrush on specialization rate it worse than a rival, 12% better. Includes “specialization in ai search visibility”.

Question: What’s the best AI-Overview content auditor for SEO teams?

Google AI ModeOct 25, 2026

Semrush: Offers comprehensive AI visibility toolkits to check brand appearance

Google AI ModeAsk Google AI Mode yourself (opens in a new tab)ChatGPT SearchAsk ChatGPT yourself (opens in a new tab)

Question: Which company excels in AI search visibility?

ChatGPT SearchOct 24, 2026

Semrush Best for teams that want AI search visibility tracking integrated with traditional SEO

Google AI ModeOct 25, 2026

Semrush : As a dominant digital brand visibility powerhouse, Semrush provides robust enterprise and standard AI optimization toolkits.

ChatGPT SearchAsk ChatGPT yourself (opens in a new tab)Google AI ModeAsk Google AI Mode yourself (opens in a new tab)

Where AI mentions Semrush

Position in answers

  • Named first14%
  • 2nd or 3rd21%
  • Later65%

Each engine’s share of its own answers across Semrush’s markets · since Jul 5

  • ChatGPT Search16%
  • Google AI Mode17%

Insights for Semrush

Since Jul 5

  • Gap between platforms: Google AI Mode now mentions Semrush 10 points more often than ChatGPT Search in Competitive Intelligence Software Platforms, a narrowed gap

    Google AI ModeGoogle AI Mode49%ChatGPT SearchChatGPT Search39%

  • Gap between platforms: Google AI Mode now mentions Semrush 9 points more often than ChatGPT Search in Brand Intelligence and Reputation Platforms, a narrowed gap

    Google AI ModeGoogle AI Mode13%ChatGPT SearchChatGPT Search5%

  • Gap between platforms: The platform gap in AI Search Visibility Analytics Tools widened

    Google AI ModeGoogle AI Mode41%ChatGPT SearchChatGPT Search19%
View 1 more insight in 1 market since Aug 2

Compare Semrush

Sources AI cites

semrush.com 28%Other sites 72%

The page AI cites most for Semrush

semrush.com faviconsemrush.comHome page (opens in a new tab)2%of answers