What AI says about Progressive

Since Jul 5Updated Oct 28, 2026Based on 8,331 AI responsesReviewed by

How we measure

progressive.com

AI summary

Progressive is an insurance company that offers personal and commercial coverage, featuring tools like HomeQuote Explorer to shop for home, auto, and property policies. It comes up when buyers seek ways to compare homeowners insurance rates across multiple carriers online without having to contact individual agents.

ProgressiveThis page14%

Products

Mentioned in

14%

of AI answers about Progressive and its rivals

The market map

Insurance Quote Comparison Tools

Mentioned in

  1. #1tiedThe ZebraMentioned in 48%Avg. position 3.2
  2. #1tiedState FarmMentioned in 48%Avg. position 5.1
  3. #1tiedProgressiveMentioned in 46%Avg. position 5.2
  4. #4GEICOMentioned in 43%Avg. position 5.4
  5. #5InsurifyMentioned in 37%Avg. position 3.3
  6. #6tiedCompareMentioned in 32%Avg. position 3.7
  7. #6tiedAllstateMentioned in 30%Avg. position 5.2
  8. #8LemonadeMentioned in 24%Avg. position 3.4
  9. #9NerdWalletMentioned in 20%Avg. position 4.4
  10. #10tiedTravelersMentioned in 15%Avg. position 6.8
  11. #10tiedUSAAMentioned in 14%Avg. position 7.3
  12. #10tiedLiberty MutualMentioned in 13%Avg. position 6.9
  13. #13PolicygeniusMentioned in 12%Avg. position 4.0
  14. #14tiedNationwideMentioned in 7%Avg. position 7.6

Where Progressive ranks in AI

MarketRank · Mentioned in

Topics where AI mentions Progressive

TopicMentioned in · on this topic

How AI describes Progressive

Common descriptions

cheapest · competitive pricing · competitive rates · name your price tool · affordable

Tone of AI’s statements about Progressive

  • Positive31%
  • Neutral64%
  • Mixed3%
  • Negative2%

Question: which auto insurer is cheapest and best for me?

Google AI ModeOct 28, 2026

Progressive : Highly competitive for bundling and customizable policies

Google AI ModeOct 10, 2026

Progressive - Best for: High-risk drivers or those comparing rates via tools like Name Your Price.

Google AI ModeAsk Google AI Mode yourself (opens in a new tab)ChatGPTAsk ChatGPT yourself (opens in a new tab)

Question: what motorcycle insurance should I get?

ChatGPTOct 7, 2026

Progressive — my first quote; particularly strong combination of price and coverage.

ChatGPTAsk ChatGPT yourself (opens in a new tab)Google AI ModeAsk Google AI Mode yourself (opens in a new tab)

How often AI mentions Progressive

Share of answers in Insurance Quote Comparison Tools each week · since Jul 5

Track your brand free to see 13 weeks of history.
Use the left and right arrow keys to read each date.
Sep 3OctOct 22

How prominently AI mentions Progressive

Position in answers

  • Named first18%
  • 2nd or 3rd35%
  • Later47%

Each engine’s share of its own answers across Progressive’s markets

  • ChatGPT14%
  • Google AI Mode15%

Insights for Progressive

Since Jul 5

  • Gap between platforms: The Mentioned in is higher on Google AI Mode than on ChatGPT Search in Insurance Quote Comparison Tools

    Google AI ModeGoogle AI Mode43%ChatGPTChatGPT29%

Compare Progressive

Sources AI cites

progressive.com 40%Other sites 60%

The page AI cites most for Progressive

progressive.com faviconprogressive.comHome page (opens in a new tab)<1%of answers