GEICO vs Progressive: which does AI recommend?

· ChatGPT Search and Google AI Mode

Based on every AI answer that names bothReviewed by

How we measure

AI summary

Some answers point to for a long-term vehicle insurer or as a place to start in New York City, while answers naming both brands list first more often than not.

Listed first when AI names both

GEICOGEICO: 62% (GEICO leads)ProgressiveProgressive: 38%

Recommended when named

GEICOGEICO: 74%
ProgressiveProgressive: 73%

Warned against · lower is better

GEICOGEICO: 1%
ProgressiveProgressive: <1%

Topic by topic

Mentioned in, as a share of each topic’s answers

GEICO named more9Within 2 points2Progressive named more8

GEICO named more

Progressive named more

Within 2 points2

Only GEICO is ranked in1

Only Progressive is ranked in7

What people ask AI about GEICO and Progressive

GEICO listed firstProgressive listed first
  1. Where can I get cheap motorcycle insurance?Progressive almost always first
  2. where can i get affordable sr-22 insurance?Leans Progressive
  3. what motorcycle insurance should I get?Progressive usually first
  4. which auto insurer is cheapest and best for me?GEICO usually first
  5. which auto insurance is best for me?GEICO almost always first
  6. What is the best car insurance?GEICO usually first
  7. which insurance companies are there for me?GEICO often first
  8. Where can I get car insurance quotes?GEICO usually first

Who AI mentions first

GEICO listed firstProgressive listed first
  1. MayGEICO listed first: 54%Progressive listed first: 46%
  2. JunGEICO listed first: 71%Progressive listed first: 29%
  3. JulGEICO listed first: 61%Progressive listed first: 39%
  4. AugGEICO listed first: 57%Progressive listed first: 43%
  5. SepGEICO listed first: 59%Progressive listed first: 41%

Both engines lean toward when an answer names both brands. ChatGPT Search leans more.

  • ChatGPT SearchGEICO listed first: 70%Progressive listed first: 30%
  • Google AI ModeGEICO listed first: 55%Progressive listed first: 45%

Sources cited in the comparisons

GEICO favouredNeither favouredProgressive favoured

Also named alongside GEICO and Progressive

  1. State Farm72%
  2. USAA47%
  3. Travelers43%
  4. Allstate32%
  5. The Zebra23%
  6. Erie Insurance20%
  7. Insurify19%
  8. Nationwide18%
  9. Amica17%
  10. Compare17%
  11. Liberty Mutual15%
  12. Auto-Owners Insurance12%

GEICO vs Progressive: common questions

Is GEICO better than Progressive?
Some answers point to Progressive for a long-term vehicle insurer or as a place to start in New York City, while answers naming both brands list GEICO first more often than not.
Do ChatGPT and Google AI Mode recommend GEICO or Progressive?
Both engines lean toward GEICO when an answer names both brands. ChatGPT Search leans more.
What are the alternatives to GEICO and Progressive?
AI most often names State Farm, USAA, Travelers and Allstate in the same answers.

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