What AI says about Downy

Part of Procter & Gamble

Since Jul 5Updated Oct 28, 2026Based on 26,803 AI responsesReviewed by

How we measure

downy.com

AI summary

Downy is a brand of fabric conditioners and laundry products that includes liquid softeners, scent beads, dryer sheets, and wrinkle sprays designed to soften and protect clothing.

Procter & Gamble<1%

Owned brands

Mentioned in

<1%

of AI answers about Downy and its rivals

The market map

Laundry Detergent and Fabric Care

Mentioned in

  1. #1tiedSeventh GenerationMentioned in 45%Avg. position 4.8
  2. #1tiedEarth BreezeMentioned in 44%Avg. position 3.3
  3. #1tiedArm & HammerMentioned in 39%Avg. position 4.4
  4. #4tiedAllMentioned in 30%Avg. position 3.8
  5. #4tiedBounceMentioned in 26%Avg. position 3.5
  6. #6tiedECOSMentioned in 24%Avg. position 5.8
  7. #6tiedClean PeopleMentioned in 24%Avg. position 5.5
  8. #6tiedDownyMentioned in 21%Avg. position 3.6
  9. #9tiedTru EarthMentioned in 18%Avg. position 5.2
  10. #9tiedTideMentioned in 17%Avg. position 4.3
  11. #9tiedMolly's SudsMentioned in 15%Avg. position 5.7
  12. #13tiedSnuggleMentioned in 9%Avg. position 4.3
  13. #13tiedSheets Laundry ClubMentioned in 8%Avg. position 6.4
  14. #13tiedKind LaundryMentioned in 7%Avg. position 7.2

Where Downy ranks in AI

MarketRank · Mentioned in

Topics where AI mentions Downy

TopicMentioned in · on this topic

How AI describes Downy

Common descriptions

best overall · dermatologist-tested · works well · best for sensitive skin · long-lasting

Tone of AI’s statements about Downy

  • Positive64%
  • Neutral34%
  • Mixed2%
  • Negative0%

Question: which fabric softener should I buy?

Google AI ModeOct 28, 2026

Another great fragrance-forward pick is Downy Infusions (Calm - Lavender & Vanilla Bean) , which offers a soothing, cozy scent profile.

Google AI ModeOct 28, 2026

Downy Free & Gentle Liquid Fabric Conditioner — Hypoallergenic and dermatologist-tested, it softens clothes without any added dyes or heavy perfumes that might irritate sensitive skin.

Google AI ModeAsk Google AI Mode yourself (opens in a new tab)ChatGPTAsk ChatGPT yourself (opens in a new tab)

Question: What is the best wrinkle-release spray for clothes?

ChatGPTOct 7, 2026

Buy the Downy unless you specifically need fragrance-free or are treating delicate silk.

ChatGPTAsk ChatGPT yourself (opens in a new tab)Google AI ModeAsk Google AI Mode yourself (opens in a new tab)

How often AI mentions Downy

Share of answers in Laundry Detergent and Fabric Care each week · since Jul 5

Track your brand free to see 13 weeks of history.
Use the left and right arrow keys to read each date.
Sep 3OctOct 22

How prominently AI mentions Downy

Position in answers

  • Named first81%
  • 2nd or 3rd17%
  • Later3%

Each engine’s share of its own answers across Downy’s markets

  • ChatGPT<1%
  • Google AI Mode<1%

Other brands in Sustainable Clothing Brands

Sources AI cites

downy.com 12%Other sites 88%