What AI says about Patagonia

Data as of Oct 21, 2026Based on 24,859 AI responsesReviewed by

How we measure

patagonia.com

AI summary

Patagonia is an outdoor apparel and equipment company that designs and sells gear for various activities.

PatagoniaThis page13%

Products

Mentioned in

13%

of AI answers about Patagonia and its rivals · since Jul 5

The market map

Sustainable Clothing Brands

Mentioned in

  1. 1PatagoniaMentioned in 23%Avg. position 4.0
  2. 1Eileen FisherMentioned in 23%Avg. position 5.5
  3. 3KotnMentioned in 21%Avg. position 91.1
  4. 4QuinceMentioned in 18%Avg. position 6.3
  5. 4PactMentioned in 17%Avg. position 4.2
  6. 4Girlfriend CollectiveMentioned in 17%Avg. position 64.4
  7. 4UNTUCKitMentioned in 17%Avg. position 4.1
  8. 8EverlaneMentioned in 16%Avg. position 30.8
  9. 9Mate the LabelMentioned in 13%Avg. position 87.4
  10. 9Universal StandardMentioned in 12%Avg. position 60.6
  11. 9ReformationMentioned in 11%Avg. position 47.1
  12. 12Charles TyrwhittMentioned in 11%Avg. position 20.1
  13. 12UniqloMentioned in 10%Avg. position 34.2
  14. 14Mizzen+MainMentioned in 9%Avg. position 4.7

Where Patagonia ranks in AI

MarketRank · Mentioned in

Topics where AI mentions Patagonia

TopicMentioned in · on this topic

Patagonia in AI’s own words

Question: What is the best brand of sustainable and ethically made clothing?

ChatGPT SearchOct 20, 2026

I’d start with **Patagonia** for its combination of environmental responsibility, repair and reuse programs, and long-standing commitment to responsible production.

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Question: What is the best brand of sustainable and ethically made clothing?

Google AI ModeOct 20, 2026

Patagonia (Patagonia Worn Wear ) – The gold standard for outdoor and casual wear.

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Question: What is the best fanny pack or sling bag?

Google AI ModeOct 20, 2026

Best Outdoor & Travel Minimalist: Patagonia Ultralight Black Hole Mini Hip Pack

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Where AI mentions Patagonia

Position in answers

  • Named first19%
  • 2nd or 3rd29%
  • Later52%

Each engine’s share of its own answers across Patagonia’s markets · since Jul 5

  • ChatGPT Search14%
  • Google AI Mode11%

Insights for Patagonia

Week of Sep 28–Oct 4

  • Gap between platforms: The platform gap in Outdoor Outerwear and Rainwear narrowed: ChatGPT Search 36.4%, Google AI Mode 18.9%
  • Gap between platforms: ChatGPT Search mentions Patagonia 9.7 points more often than Google AI Mode in Sustainable Clothing Brands

How AI describes Patagonia

  • water usageEvery answer comparing Patagonia on water usage rates it better than a rival.
  • durabilityEvery answer comparing Patagonia on durability rates it better than a rival.

70% of analyzed statements about Patagonia are positive, and it is the pick in 98% of recommendations.

Common descriptions

durable · organic cotton · fair trade certified · ironclad guarantee · gold standard · sustainable

Compare Patagonia

Sources AI cites

patagonia.com 18%Other sites 82%

The page AI cites most for Patagonia

patagonia.com faviconpatagonia.comHome page (opens in a new tab)1%of answers