What AI says about Coleman

Part of Newell Brands

Since Jul 5Updated Oct 28, 2026Based on 8,438 AI responsesReviewed by

How we measure

coleman.com

AI summary

Coleman is a company that sells outdoor gear and equipment for camping and backyard use, including coolers, drinkware, cooking gear, grills, stoves, canopies, shelters, and tents.

Newell Brands

Owned brands

Mentioned in

4%

of AI answers about Coleman and its rivals

The market map

Camping and Backpacking Gear

Mentioned in

  1. #1NEMO EquipmentMentioned in 31%Avg. position 4.4
  2. #2tiedColemanMentioned in 20%Avg. position 4.3
  3. #2tiedREI Co-opMentioned in 18%Avg. position 4.7
  4. #4tiedBig AgnesMentioned in 15%Avg. position 4.4
  5. #4tiedThuleMentioned in 14%Avg. position 4.3
  6. #4tiedKeltyMentioned in 13%Avg. position 4.9
  7. #7tiedHelinoxMentioned in 12%Avg. position 3.7
  8. #7tiedRoofnestMentioned in 11%Avg. position 4.0
  9. #7tiedDurstonMentioned in 10%Avg. position 4.2
  10. #7tiediKamperMentioned in 10%Avg. position 4.3
  11. #7tiedThe North FaceMentioned in 10%Avg. position 3.7
  12. #12tiedMSRMentioned in 9%Avg. position 5.3
  13. #12tiedYakimaMentioned in 9%Avg. position 4.9
  14. #12tiedMarmotMentioned in 8%Avg. position 5.2

Where Coleman ranks in AI

MarketRank · Mentioned in

Topics where AI mentions Coleman

TopicMentioned in · on this topic

How AI describes Coleman

Common descriptions

budget · budget-friendly · inexpensive · reliable · best budget · older

Tone of AI’s statements about Coleman

  • Positive38%
  • Neutral56%
  • Mixed5%
  • Negative1%

Question: Show me the best-rated, easy-to-set-up 2-person tent for a first-time camper.

Google AI ModeSep 28, 2026

The Best Overall Car Camping/Fuss-Free Pick: Coleman Skydome 2-Person Tent

ChatGPTSep 20, 2026

I’d start with the Coleman Sundome 2-Person. It hits the sweet spot of simple setup, low cost, and solid customer feedback

Google AI ModeAsk Google AI Mode yourself (opens in a new tab)ChatGPTAsk ChatGPT yourself (opens in a new tab)

Question: What's a good brand for an above-ground pool?

Google AI ModeSep 27, 2026

Coleman (Power Steel) : Licensed and manufactured using similar sturdy construction to Bestway

Google AI ModeAsk Google AI Mode yourself (opens in a new tab)ChatGPTAsk ChatGPT yourself (opens in a new tab)

How often AI mentions Coleman

Share of answers in Camping and Backpacking Gear each week · since Jul 5

Track your brand free to see 13 weeks of history.
Use the left and right arrow keys to read each date.
Sep 3OctOct 22

How prominently AI mentions Coleman

Position in answers

  • Named first15%
  • 2nd or 3rd36%
  • Later49%

Each engine’s share of its own answers across Coleman’s markets

  • ChatGPT5%
  • Google AI Mode4%

Insights for Coleman

Week of Sep 21–27 · Since Jul 5

  • Gap between platforms: The Mentioned in is higher on ChatGPT Search than on Google AI Mode in Pools and Hot Tubs

    ChatGPTChatGPT33%Google AI ModeGoogle AI Mode15%
  • Slipping: Ranked #6 in Camping and Hiking Essentials last week and #7 this week

Other brands in RV, Vanlife & Outdoor Gear

Sources AI cites

coleman.com 4%Other sites 96%