What AI says about Coleman

Part of Newell Brands

Since Jul 5Updated Oct 28, 2026Based on 8,438 AI responsesReviewed by

How we measure

coleman.com

AI summary

Coleman is a company that sells outdoor gear and equipment for camping and backyard use, including coolers, drinkware, cooking gear, grills, stoves, canopies, shelters, and tents.

Newell Brands

Owned brands

Mentioned in

4%

of AI answers about Coleman and its rivals

  • ChatGPT5%
  • Google AI Mode4%

Market map

Camping and Backpacking Gear
  1. #1NEMO EquipmentMentioned in 31%Avg. position 4.4
  2. #2ColemanMentioned in 20%Avg. position 4.3
  3. #2REI Co-opMentioned in 18%Avg. position 4.7
  4. #4Big AgnesMentioned in 15%Avg. position 4.4
  5. #4ThuleMentioned in 14%Avg. position 4.3
  6. #4KeltyMentioned in 13%Avg. position 4.9
  7. #7HelinoxMentioned in 12%Avg. position 3.7
  8. #7RoofnestMentioned in 11%Avg. position 4.0
  9. #7DurstonMentioned in 10%Avg. position 4.2
  10. #7iKamperMentioned in 10%Avg. position 4.3
  11. #7The North FaceMentioned in 10%Avg. position 3.7
  12. #12MSRMentioned in 9%Avg. position 5.3
  13. #12YakimaMentioned in 9%Avg. position 4.9
  14. #12MarmotMentioned in 8%Avg. position 5.2

Coleman’s market rankings

MarketRank · Mentioned in

Topics where AI mentions Coleman

TopicMentioned in · on this topic

How prominently AI mentions Coleman

  • Named first15%
  • 2nd or 3rd36%
  • Later49%

Insights for Coleman

Week of Sep 21–27

  • Gap between platforms: The Mentioned in is higher on ChatGPT Search than on Google AI Mode in Pools and Hot Tubs

    ChatGPTChatGPT33%Google AI ModeGoogle AI Mode15%
  • Slipping: Ranked #6 in Camping and Hiking Essentials last week and #7 this week

How often AI mentions Coleman

Share of answers in Camping and Backpacking Gear each week

Track your brand free to see 13 weeks of history.
Use the left and right arrow keys to read each date.
Sep 3OctOct 22

How AI rates Coleman

Common descriptions

budget-friendly · budget · inexpensive · reliable · best budget · older

Tone of AI’s statements about Coleman

  • Positive38%
  • Neutral56%
  • Mixed5%
  • Negative1%

Coleman in AI answers

Question: Show me the best-rated, easy-to-set-up 2-person tent for a first-time camper.

Google AI ModeSep 28, 2026

The Best Overall Car Camping/Fuss-Free Pick: Coleman Skydome 2-Person Tent

ChatGPTSep 20, 2026

I’d start with the Coleman Sundome 2-Person. It hits the sweet spot of simple setup, low cost, and solid customer feedback

Question: What's a good brand for an above-ground pool?

Google AI ModeSep 27, 2026

Coleman (Power Steel) : Licensed and manufactured using similar sturdy construction to Bestway

Sources AI cites

Other brands in RV, Vanlife & Outdoor Gear