What AI says about Thule

Since Jul 5Updated Oct 28, 2026Based on 7,715 AI responsesReviewed by

How we measure

AI summary

Thule designs and sells vehicle cargo solutions, including roof racks, roof boxes, hitch bike racks, and rooftop tents, to increase the carrying capacity of vehicles for outdoor gear.

ThuleThis page7%
Mentioned in

7%

of AI answers about Thule and its rivals

  • ChatGPT8%
  • Google AI Mode6%
  1. #1OspreyMentioned in 39%Avg. position 4.2
  2. #2Peak DesignMentioned in 24%Avg. position 4.7
  3. #3PacsafeMentioned in 20%Avg. position 3.7
  4. #4PatagoniaMentioned in 17%Avg. position 4.1
  5. #5CotopaxiMentioned in 14%Avg. position 4.9
  6. #5REI Co-opMentioned in 13%Avg. position 5.3
  7. #5Eagle CreekMentioned in 12%Avg. position 3.7
  8. #5TravelonMentioned in 12%Avg. position 5.3
  9. #5ThuleMentioned in 12%Avg. position 4.8
  10. #10AerMentioned in 10%Avg. position 4.3
  11. #11BellroyMentioned in 8%Avg. position 4.6
  12. #11The North FaceMentioned in 8%Avg. position 4.3
  13. #13QuinceMentioned in 6%Avg. position 5.2
  14. #13Timbuk2Mentioned in 6%Avg. position 3.7

Topics where AI mentions Thule

How prominently AI mentions Thule

  • Named first31%
  • 2nd or 3rd37%
  • Later32%

Insights for Thule

  • Gap between platforms: The platform gap for Thule in Baby Gear and Travel Products narrowed to 8.6 points, ChatGPT Search ahead

    ChatGPTChatGPT31%Google AI ModeGoogle AI Mode22%
  • Gap between platforms: The platform gap for Thule in Backpacks, Bags, and Packing Accessories widened to 9.7 points, ChatGPT Search ahead

    ChatGPTChatGPT20%Google AI ModeGoogle AI Mode11%

How often AI mentions Thule

Share of answers in Backpacks, Bags, and Packing Accessories each week

Track your brand free to see 13 weeks of history.
Use the left and right arrow keys to read each date.
Sep 3OctOct 22

How AI rates Thule

Common descriptions

premium · durable · heavy-duty · gold standard · aerodynamic · durability

Tone of AI’s statements about Thule

  • Positive55%
  • Neutral43%
  • Mixed1%
  • Negative1%

Thule in AI answers

Question: What is the best car bike rack?

ChatGPTOct 28, 2026

while the Thule T2 Pro XTR and more affordable trunk-mounted racks are strong alternatives

Google AI ModeAug 23, 2026

Thule T2 Pro XTR (Best Overall Hitch/Platform Rack) — Widely considered the gold standard for hitch racks.

Question: What is the best baby carrier for hiking?

Google AI ModeOct 25, 2026

Experts and outdoor gear testers consistently rank Osprey, Thule, and Deuter as the top brands

Sources AI cites

The page AI cites most for Thule

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