Supermetrics vs Whatagraph: which does AI recommend?

Since May 29 · · ChatGPT and Google AI Mode

Based on 182 AI responses that name bothReviewed by

How we measure

AI summary

The claims favor on ratings, while answers naming both list first slightly more often.

Head to head

Listed first when AI names both

SupermetricsSupermetrics: 41%WhatagraphWhatagraph: 59% (Whatagraph leads)

Recommended when named

SupermetricsSupermetrics: 89%
WhatagraphWhatagraph: 89%

Warned against · lower is better

SupermetricsSupermetrics: 0%
WhatagraphWhatagraph: 4%

Pick Supermetrics for

  • Affordable startup reporting Almost always

Pick Whatagraph for

  • Agency client reporting Almost always
  • White-label client reports Almost always
  • White-label marketing reports Usually

Topic by topic

Supermetrics named more9About even2Whatagraph named more5

Supermetrics named more

Whatagraph named more

About even2

Only Supermetrics is ranked in6

Only Whatagraph is ranked in5

What people ask AI about Supermetrics and Whatagraph

Supermetrics listed firstWhatagraph listed first
  1. what PPC reporting software should I use?Whatagraph often first
  2. The problem is, our marketing reports are manual. What's the best automated marketing reporting tool that connects to all our data sources?Supermetrics often first
  3. which PPC dashboards should I use?Leans Whatagraph
  4. What self-serve dashboard tools work best for non-technical marketers using spreadsheets and ad accounts?Supermetrics often first
  5. What software is good for client reporting? we're an agencyWhatagraph almost always first
  6. I want to create beautiful, automated reports for my clients. What's the best white-label reporting tool that connects to all major ad platforms?Whatagraph almost always first
  7. What affordable marketing reporting tools offer prebuilt ad platform connectors for early-stage startups?Supermetrics almost always first
  8. Our agency manages dozens of client accounts and needs a centralized AI dashboard to automate reporting and cross-channel performance insights. Which platforms are recommended for multi-client AI marketing management?Leans Whatagraph

Who AI mentions first

Supermetrics listed firstWhatagraph listed first

The lead changes hands from month to month.

  1. JunSupermetrics listed first: 30%Whatagraph listed first: 70%
  2. JulSupermetrics listed first: 39%Whatagraph listed first: 61%
  3. AugSupermetrics listed first: 49%Whatagraph listed first: 51%
  4. SepSupermetrics listed first: 44%Whatagraph listed first: 56%
  • ChatGPTSupermetrics listed first: 36%Whatagraph listed first: 64%
  • Google AI ModeSupermetrics listed first: 47%Whatagraph listed first: 53%

Other brands AI mentions

and also appear in most of these answers, alongside and .

BrandMentioned in
  1. Looker Studio88%
  2. AgencyAnalytics81%
  3. Databox52%
  4. Funnel45%
  5. DashThis42%
  6. Swydo30%
  7. Optmyzr23%
  8. Tableau15%
  9. Microsoft Power BI14%
  10. TapClicks13%
  11. Porter Metrics7%
  12. Coupler7%

Supermetrics vs Whatagraph: common questions

Is Supermetrics better than Whatagraph?
The claims favor Supermetrics on ratings, while answers naming both list Whatagraph first slightly more often.
What are the alternatives to Supermetrics and Whatagraph?
Looker Studio and AgencyAnalytics also appear in most of these answers, alongside Supermetrics and Whatagraph.
When is Supermetrics the better pick?
AI usually lists Supermetrics first for: Affordable startup reporting.
When is Whatagraph the better pick?
AI usually lists Whatagraph first for: Agency client reporting; White-label client reports; White-label marketing reports.

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