Client reporting software for agencies

AI summary

AgencyAnalytics and Looker Studio run nearly even for agency client reporting, with AgencyAnalytics noted for agency-level automation. Mentions remain split across options when buyers search for dedicated pay-per-click reporting tools.

2. Whatagraph

Best for polished, cross-channel reporting

Combines advertising, SEO, social, email and ecommerce data in branded reports. Particularly worth evaluating if your team spends too much time cleaning up data from different platforms or manually formatting reports.whatagraph.com+1

Visit Whatagraph

3. DashThis

Best for simple, fast monthly reports

A straightforward option for teams that want ready-made KPI widgets, customizable dashboards, automated email delivery and agency branding without building a complex analytics system.dashthis.com+1

Visit DashThis

4. Databox

Best for ongoing performance monitoring

Good for agencies that want clients and account managers to monitor KPIs, track goals and spot performance changes between monthly reporting meetings. It also supports automated scorecards and client dashboards.databox.com+1

Visit Databox

5. Looker Studio

(Best budget option)

Best for flexible, custom dashboards

Google's free reporting tool is a good starting point, especially if your clients primarily use Google Analytics, Google Ads and Sheets. It supports customizable reports and a wide range of data connectors, although some non-Google sources may require paid connectors or additional setup.docs.cloud.google.com+1

Visit Looker Studio

How I’d choose

What matters most before you buy

I'd evaluate each tool against these five requirements:

• Integrations: Does it connect natively to the platforms you already use?
• Automation: Can it refresh data and send reports without someone manually assembling them?
• White labeling: Can you use your own branding and, ideally, a custom client-facing domain?
• Client experience: Can clients understand results without needing your team to explain every chart?
• Scalability: Does pricing remain sensible as your client count, data sources and reporting needs grow?

One important point: automated dashboards are only half the solution. Your reports should also explain what happened, why it matters to the client’s business, and what your agency plans to do next.

Let’s narrow it down for your agency

I can give you a much more useful recommendation if I know one thing: what kind of agency are you?

1. Agency type

Full-service digital marketing

SEO and content

Paid media and performance marketing

Social media and creative

PR, branding or other

2. Number of clients

1–10

11–30

31–75

75+

3. What do you want to deliver?

Automated reports and dashboards

Polished monthly PDF or presentation reports

Live client portals with real-time KPIs

Executive summaries, insights and recommendations

4. Monthly software budget (USD)

Free or under $100

$100–$300

$300–$750

$750+

[Find the best fit]