AgencyAnalytics has a clear lead for white-label reporting tools for agency client reports. For mostly PPC or paid media reporting, Swydo is also recommended alongside AgencyAnalytics.
AgencyAnalytics currently supports 85+ marketing integrations, including Google Ads, Meta/Facebook, LinkedIn, TikTok and Google Analytics. It combines those sources into customizable dashboards and automated reports.
The white-labeling is particularly strong: your logo, colors, custom domain, custom email, and client-facing portal can all carry your agency branding.
It also has agency-specific features I'd value beyond pretty charts: goals, alerts, anomaly detection, benchmarks, forecasting and AI analysis.
Current pricing: starts at $20/client/month when billed annually, with unlimited data sources, reports, dashboards and users.
I'd choose it if: you're building a serious reporting system that needs to scale from 5 clients to 50+ without becoming a spreadsheet project.
🥈 2. Swydo — excellent alternative, especially for paid media
Swydo has a particularly nice workflow for PPC agencies. It supports Google Ads, Meta, Microsoft Ads, LinkedIn, TikTok, Pinterest, Snapchat and other major ad networks.
A standout feature is cross-platform blending: you can combine up to five ad platforms into a single widget—for example, aggregate Google + Meta + Microsoft + LinkedIn + TikTok spend and conversions.
It also supports white-label domains, branding, scheduled PDF/dashboard delivery and automated reporting.
I'd choose it if: most of your clients are performance-marketing clients and you want clean reports without the heavier agency-management layer.
🥉 3. Whatagraph — best for sophisticated reporting/data teams
Whatagraph is interesting if you're dealing with lots of different marketing data, not just the standard Google/Meta stack.
Its current integrations include Google Ads, Meta, TikTok, Microsoft Advertising, LinkedIn, Amazon Ads, Reddit, Pinterest, Snapchat, Apple Search Ads and many others. Its premium tier adds things such as DV360, Search Ads 360, The Trade Desk, StackAdapt, Adobe Analytics, Salesforce and BigQuery.
The tradeoff is price: its Max plan currently starts at €699/month billed annually, so it's aimed more at established teams than a small agency.
DashThis supports 30+ major marketing platforms, including Google Ads, Meta, TikTok, LinkedIn, Microsoft Advertising, Reddit and Snapchat. It has templates, automated refreshes, scheduled reports and white-label URLs/branding.
It's a particularly good option if you want to make attractive client dashboards quickly without a lot of configuration.
AgencyAnalytics → if you want the best all-around agency platform. Swydo → if you're primarily a PPC/performance marketing agency. Whatagraph → if you're an established agency with complex, high-volume data requirements. DashThis → if simplicity and attractive dashboards matter more than having every advanced feature.
One important distinction: "supports the platform" isn't enough. I'd specifically test whether the tool exposes the metrics and dimensions you actually use—especially Meta conversion data, Google Ads conversion value/ROAS, TikTok attribution, and cross-platform blended metrics. Connector counts can be misleading.
If you tell me roughly how many clients you have and which platforms you run (e.g. Google + Meta + TikTok + LinkedIn), I can narrow this to the best 1–2 options and compare their pricing for your exact setup.
When you want to ditch ugly CSV exports and manual screenshots, a robust white-label reporting tool is a game-changer. The "best" choice depends on your agency's size, budget, and whether you prefer gorgeous visual reports or deep multi-channel data blending.
The top-tier white-label reporting platforms that seamlessly connect to major ad platforms (Google Ads, Meta, LinkedIn, TikTok, etc.) include:
TapClicks: Best for heavy-duty, multi-client, and enterprise-scale operations. If you are managing an immense volume of data pipelines across hundreds of accounts and need robust order/workflow management alongside automated reporting, TapClicks handles scale effortlessly. Learn more at TapClicks.
Looker Studio (formerly Google Data Studio): Best free/low-cost alternative. While it isn’t natively 100% white-labeled out of the box (you’ll need a browser extension or custom domain workarounds to hide Google branding), it is entirely free and connects to everything via connectors. It requires manual building, but offers infinite visual customization if you have the time. Get started at Looker Studio.[](https://www.conduitdigital.us/top-white-label-digital-marketing-reporting-tools-to-boost-client-retention)
DashThis: Best for simplicity and ease of use. If your clients hate overly complicated dashboards and just want a straightforward, beautiful, automated PDF or URL report once a month, DashThis specializes in quick setups with zero bloat. Check them out at DashThis.
To help narrow down the ideal fit, tell me:
How many active client accounts do you manage right now?
Do you need SEO and social media metrics alongside paid ad platforms, or is it strictly ad data?
Mostly PPC / paid social clients:
Look at AgencyAnalytics, ClientPlug, or Two Minute Reports. They emphasize ad connectors and automated client updates.
SEO + PPC + social media agencies:
AgencyAnalytics and DashThis are common fits because they combine many marketing channels in one client report.
Need a client portal that feels like your own SaaS product:
Zoho Analytics and some higher-end BI platforms offer deeper branding, permissions, and custom dashboards.
Need to minimize manual monthly reporting work:
Prioritize tools with:
OAuth/API connectors for ad accounts
multi-client account management
reusable dashboard templates
scheduled PDF/email exports
custom domains or logo/color branding
For many small-to-mid-sized agencies, the shortlist usually comes down to AgencyAnalytics vs DashThis vs Zoho Analytics vs Two Minute Reports, depending on whether you value agency templates, simplicity, or deeper customization.