Progressive vs State Farm: which does AI recommend?

· ChatGPT Search and Google AI Mode

Based on every AI answer that names bothReviewed by

How we measure

When AI names both, it lists first more often than not.

Listed first when AI names both

ProgressiveProgressive: 31%State FarmState Farm: 69% (State Farm leads)

Where each brand stands out

Neither ahead

  • ChatGPT SearchSep 9, 2026Progressive1 of 6

    If you’re in California, I’d start by getting quotes from GEICO, Progressive, and Mercury. Recent 2026 comparisons put GEICO and Progressive among the cheapest for full coverage, but the winner can change a lot based on your car, age, driving record, ZIP code, and deductible. For example, recent California averages show:

Topic by topic

Mentioned in, as a share of each topic’s answers

State Farm named more3

State Farm named more

Only State Farm is ranked in12

Sources cited in the comparisons

Progressive favouredNeither favouredState Farm favoured

Also named alongside Progressive and State Farm

  1. GEICO58%
  2. Allstate54%
  3. Travelers50%
  4. USAA38%
  5. Lemonade31%
  6. Amica23%
  7. Nationwide23%
  8. Policygenius23%
  9. Erie Insurance19%
  10. Insurify19%
  11. Liberty Mutual19%
  12. The Zebra15%

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