Matomo vs Umami: which does AI recommend?

Since May 30 · · ChatGPT and Google AI Mode

Based on 157 AI responses that name bothReviewed by

How we measure

AI summary

Answers split between and : some call a minimalist self-hosted option, while others cite 's compliance and control. When both are named, is listed first slightly more often.

Head to head

Listed first when AI names both

MatomoMatomo: 54% (Matomo leads)UmamiUmami: 46%

Recommended when named

MatomoMatomo: 90%
UmamiUmami: 85%

Warned against · lower is better

MatomoMatomo: 3%
UmamiUmami: 0%

Pick Matomo for

  • EU data residency Usually

Pick Umami for

  • visitor, session, and attribution counting Usually

Topic by topic

Matomo named more4

Matomo named more

Only Matomo is ranked in2

What people ask AI about Matomo and Umami

Matomo listed firstUmami listed first
  1. Best API analytics that preserve privacy?Level
  2. I need a website analytics tool that is privacy-focused and does not use cookies.Umami often first
  3. Which privacy-focused analytics tools offer managed and self-hosted deployment retention controls deletion workflows data exports and contractual privacy terms?Matomo almost always first
  4. The problem is, we don't understand our website traffic. What's the best user-friendly web analytics tool that is privacy-focused?Umami often first
  5. Which cookieless web analytics platforms support funnels custom events and campaign attribution without collecting raw personal identifiers?Umami often first
  6. Which privacy-focused web analytics tools support EU data residency and cookieless funnel tracking without fingerprinting visitors?Matomo usually first
  7. Which privacy analytics platforms explain how they count visitors sessions and attribution without cookies or persistent fingerprinting?Umami usually first

Who AI mentions first

Matomo listed firstUmami listed first

The lead changes hands from month to month.

  1. JulMatomo listed first: 71%Umami listed first: 29%
  2. AugMatomo listed first: 59%Umami listed first: 41%
  3. SepMatomo listed first: 50%Umami listed first: 50%

When both brands are named, ChatGPT Search and Google AI Mode each list first slightly more often; every engine leans to by about the same margin.

  • ChatGPTMatomo listed first: 54%Umami listed first: 46%
  • Google AI ModeMatomo listed first: 54%Umami listed first: 46%

Sources AI cites

Matomo favouredNeither favouredUmami favoured

Other brands AI mentions

BrandMentioned in
  1. Plausible Analytics94%
  2. Fathom Analytics58%
  3. PostHog41%
  4. Simple Analytics41%
  5. Google Analytics19%
  6. OpenPanel11%
  7. OpenTelemetry9%
  8. Grafana8%
  9. Prometheus8%
  10. Piwik PRO4%
  11. Pirsch4%
  12. Swetrix4%

Matomo vs Umami: common questions

Is Matomo better than Umami?
Answers split between Matomo and Umami: some call Umami a minimalist self-hosted option, while others cite Matomo's compliance and control. When both are named, Matomo is listed first slightly more often.
Do ChatGPT and Google AI Mode recommend Matomo or Umami?
When both brands are named, ChatGPT Search and Google AI Mode each list Matomo first slightly more often; every engine leans to Matomo by about the same margin.
What are the alternatives to Matomo and Umami?
AI most often names Plausible Analytics, Fathom Analytics, PostHog and Simple Analytics in the same answers.
When is Matomo the better pick?
AI usually lists Matomo first for: EU data residency.
When is Umami the better pick?
AI usually lists Umami first for: visitor, session, and attribution counting.

Related comparisons

How would your brand compare?

See how your brand compares in AI answers.