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Umami vs Fathom Analytics: what AI says | Parse

Brands
Umami
vs Fathom Analytics

Umamivs Fathom Analytics

Umami vs Fathom Analytics: what AI says

Based on 6 AI claims comparing the twoReviewed by Dimitry Apollonsky · Oct 5, 2026

See how Parse measures this

Which brand does AI favour?Answers collected Jul 19 – Sep 15, 2026

Umami favoured33%Neither favoured17%Fathom Analytics favoured50%

Where each brand stands out

Compared on	AI favours	Share of claims
Functionality	Umami	50%
Support	Tied	50% each

Umami

#5 in Privacy-Focused Web Analytics Tools

1%Mentioned in · since Jul 5

vs

Fathom Analytics

=3 in Privacy-Focused Web Analytics Tools

1%Mentioned in · since Jul 5

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Sources cited in the comparisons

These bars show which brand AI favours in claims citing each source.

Umami favouredNeither favouredFathom Analytics favoured

matomo.org (opens in a new tab)
plausible.io (opens in a new tab)
usefathom.com (opens in a new tab)
reddit.com (opens in a new tab)
github.com (opens in a new tab)
umami.is (opens in a new tab)
analytics-alternatives.com (opens in a new tab)
arxiv.org (opens in a new tab)

Questions comparing Umami and Fathom Analytics

Which privacy analytics platforms explain how they count visitors sessions and attribution without cookies or persistent fingerprinting?
I need a website analytics tool that is privacy-focused and does not use cookies.
Which cookieless web analytics platforms support funnels custom events and campaign attribution without collecting raw personal identifiers?

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