Ipsos vs Kantar: which does AI recommend?

Since Jun 2 · · ChatGPT and Google AI Mode

Based on 54 AI answers that name bothReviewed by

How we measure

When AI names both, it lists first more often than not. It recommends both about as often.

Head to head

Listed first when AI names both

IpsosIpsos: 30%KantarKantar: 70% (Kantar leads)

Recommended when named

IpsosIpsos: 100%
KantarKantar: 100%

AI recommends Kantar for

  • CMO competitive analysis Usually

Topic by topic

Ipsos mentioned more1

Ipsos mentioned more

Topics with a ranking for Ipsos only2

Topics with a ranking for Kantar only5

What people ask AI about Ipsos and Kantar

is listed first usually for a CMO's competitive analysis project.

Ipsos listed firstKantar listed first
  1. What is the best market research firm for a CMO to engage for a competitive analysis project?Kantar usually first

Who AI mentions first

Ipsos listed firstKantar listed first
  1. JunIpsos listed first: 25%Kantar listed first: 75%
  2. JulIpsos listed first: 13%Kantar listed first: 88%
  3. AugIpsos listed first: 31%Kantar listed first: 69%
  4. SepIpsos listed first: 40%Kantar listed first: 60%
  5. Oct, so farIpsos listed first: 33%Kantar listed first: 67%
  • ChatGPTIpsos listed first: 41%Kantar listed first: 59%
  • Google AI ModeIpsos listed first: 16%Kantar listed first: 84%

Sites AI cites

Ipsos favouredNeither favouredKantar favoured

Other brands AI mentions

BrandMentioned in
  1. Gartner85%
  2. Forrester76%
  3. NielsenIQ61%
  4. Euromonitor33%
  5. Mintel26%
  6. Forrester Bold24%
  7. B2B International17%
  8. NewtonX15%
  9. Bain & Company13%
  10. Frost & Sullivan13%
  11. IDC11%
  12. McKinsey & Company11%

Ipsos vs Kantar: common questions

Is Ipsos better than Kantar?
Kantar is listed first usually for a CMO's competitive analysis project.
What are the alternatives to Ipsos and Kantar?
AI most often names Gartner, Forrester, NielsenIQ and Euromonitor in the same answers.
When is Kantar the better pick?
AI usually lists Kantar first for: CMO competitive analysis.

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