Broadcast media tracking

If you're running PR campaigns and need to track mentions on television and radio, you'll want a broadcast media monitoring platform that can identify brand mentions, capture clips, provide transcripts, and measure coverage across local, national, and sometimes international outlets.

The biggest differences between tools are their broadcast station coverage, how quickly they detect mentions, the quality of speech recognition, and whether they provide analytics and reporting that demonstrate PR impact.

Broadcast media monitoring software to consider

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1. TVEyes

(Best for broadcast-first PR)

Designed specifically for monitoring spoken media, including TV, radio, podcasts, and online video. Search transcripts for campaign keywords, receive near-real-time alerts, save clips, and archive coverage for reporting.www.tveyes.com+1

Best for: PR agencies and communications teams that prioritize broadcast mentions and need usable audio/video evidence.

Website:TVEyes official site

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2. Critical Mention

A broadcast-focused platform with searchable TV and radio coverage, downloadable clips, real-time alerts, sentiment analysis, share-of-voice metrics, and customizable reports. Its website lists more than 2,500 TV and radio stations worldwide.www.criticalmention.com+1

Best for: Agencies managing multiple client campaigns that need to package broadcast clips into branded client reports.

Website:Critical Mention broadcast monitoring

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3. CisionOne

A broader PR communications suite combining broadcast monitoring with online news, print, social media, journalist outreach, and reporting. Cision's broadcast offering lists more than 2,700 domestic and international TV and radio stations, plus podcast coverage.www.cision.com+1

Best for: Established PR teams that want media monitoring, media relations, and campaign reporting in one ecosystem.

Website:Cision broadcast monitoring

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4. Meltwater

Integrates broadcast TV and radio monitoring with digital news, print, social media, and podcasts. Offers alerts, AI-assisted analysis, sentiment and reach metrics, and unified reporting across channels.www.meltwater.com+4

Best for: Organizations that need to measure a campaign's broader media footprint, rather than just its television and radio mentions.

Website:Meltwater media monitoring

Quick comparison

Feature availability depends on the subscription and geographic coverage. Check the linked vendor pages for current details.www.tveyes.com+3

What should you look for before buying?

For a PR campaign, I would prioritize these five criteria:

• Local station coverage: Does it monitor the specific TV affiliates and radio stations in your target markets?
• Detection speed: How quickly after airtime will you receive a mention alert?
• Clip rights and downloads: Can you share clips with clients, executives, or journalists, and are there licensing restrictions?
• Reporting: Can you track mention volume, audience reach, share of voice, and campaign-specific results?
• Cost and limits: Are keywords, users, markets, historical archives, and clip downloads included, or charged separately?

One important detail: ask vendors to run a trial using a real campaign keyword and a known past TV or radio mention. This is often the best way to test actual station coverage and transcript accuracy before committing.

My recommendation

I'd start by evaluating TVEyes and Critical Mention if broadcast coverage is your main requirement. Consider CisionOne or Meltwater if you also need a wider PR platform for online, print, and social coverage.

To narrow this down, are you mainly monitoring local TV and radio stations, national broadcasts, or both? That will make a significant difference to which platform offers the best coverage for your campaigns.