Instacart vs Target: which does AI recommend?

· ChatGPT Search and Google AI Mode

Based on every AI answer that names bothReviewed by

How we measure

AI summary

Some answers present as an alternative to , while answers naming both list first more often than not.

Listed first when AI names both

InstacartInstacart: 71% (Instacart leads)TargetTarget: 29%

Recommended when named

InstacartInstacart: 91%
TargetTarget: 76%

Pick Instacart for

  • Buying online groceries Usually
  • US online grocery service Almost always

Topic by topic

Mentioned in, as a share of each topic’s answers

Instacart named more5Within 2 points3Target named more4

Instacart named more

Target named more

Within 2 points3

Only Instacart is ranked in12

Only Target is ranked in12

What people ask AI about Instacart and Target

is usually ahead for “Where can I buy online groceries?” and almost always ahead for the US online grocery service question. The grocery pickup question is level.

Instacart listed firstTarget listed first
  1. Where can I buy online groceries?Instacart usually first
  2. Which grocery pickup service should I use?Level
  3. which online grocery service should I use? I'm in the USInstacart almost always first

Who AI mentions first

Instacart listed firstTarget listed first
  1. JulInstacart listed first: 67%Target listed first: 33%
  2. AugInstacart listed first: 86%Target listed first: 14%
  • ChatGPT SearchInstacart listed first: 78%Target listed first: 22%
  • Google AI ModeInstacart listed first: 64%Target listed first: 36%

Sources cited in the comparisons

Instacart favouredNeither favouredTarget favoured

Also named alongside Instacart and Target

  1. Kroger46%
  2. Amazon36%
  3. Walmart35%
  4. Walmart+31%
  5. Whole Foods Market31%
  6. Thrive Market28%
  7. Amazon Fresh24%
  8. DoorDash24%
  9. Safeway18%
  10. Misfits Market17%
  11. FreshDirect15%
  12. Publix15%

Instacart vs Target: common questions

Is Instacart better than Target?
Some answers present Target as an alternative to Instacart, while answers naming both list Instacart first more often than not.
What are the alternatives to Instacart and Target?
AI most often names Kroger, Amazon, Walmart and Walmart+ in the same answers.
When is Instacart the better pick?
AI usually lists Instacart first for: Buying online groceries; US online grocery service.

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