Folk vs HubSpot: which does AI recommend?

Since May 31 · · ChatGPT and Google AI Mode

Based on 82 AI responses that name bothReviewed by

How we measure

When AI names both, it lists first more often than not. It recommends and warns against both about as often.

Head to head

Listed first when AI names both

FolkFolk: 27%HubSpotHubSpot: 73% (HubSpot leads)

Recommended when named

FolkFolk: 85%
HubSpotHubSpot: 94%

Warned against · lower is better

FolkFolk: 0%
HubSpotHubSpot: 3%

Pick Folk for

  • Shortest setup time Usually

Pick HubSpot for

  • Founder-led initial sales Usually
  • Startup CRM Almost always

Topic by topic

is far ahead in automated activity capture, while is ahead in startup sales CRM.

Folk named more1About even1HubSpot named more29

Folk named more

HubSpot named more

About even1

Only Folk is ranked in1

Only HubSpot is ranked in12

What people ask AI about Folk and HubSpot

is listed first for startup CRM and founder-led initial sales questions. is listed first for questions about the shortest setup time to usable pipeline dashboards.

Folk listed firstHubSpot listed first
  1. What's the best CRM for a startup founder who will be doing all the initial sales?HubSpot usually first
  2. What CRM is best for my startup?HubSpot almost always first
  3. For a founder evaluating implementation complexity, which CRMs have the shortest setup time from sign-up to usable pipeline dashboards?Folk usually first

Who AI mentions first

Folk listed firstHubSpot listed first

is listed first every month.

  1. JulFolk listed first: 30%HubSpot listed first: 70%
  2. AugFolk listed first: 16%HubSpot listed first: 84%
  3. SepFolk listed first: 25%HubSpot listed first: 75%

Google AI Mode lists first more often than not, and ChatGPT Search usually lists first. Every engine leans to , with a stronger lean from ChatGPT Search.

  • Google AI ModeFolk listed first: 38%HubSpot listed first: 63%
  • ChatGPTFolk listed first: 12%HubSpot listed first: 88%

Sources AI cites

Folk favouredNeither favouredHubSpot favoured

Other brands AI mentions

and appear in most of these answers, while appears in many of them, so the comparisons include other CRM options.

BrandMentioned in
  1. Pipedrive80%
  2. Attio68%
  3. Close33%
  4. Zoho CRM20%
  5. Salesforce Sales Cloud16%
  6. Salesforce15%
  7. Bigin by Zoho13%
  8. Salesforce CRM13%
  9. Salesflare12%
  10. Less Annoying CRM10%
  11. Streak7%
  12. Zoho7%

Folk vs HubSpot: common questions

Is Folk better than HubSpot?
HubSpot is listed first for startup CRM and founder-led initial sales questions. Folk is listed first for questions about the shortest setup time to usable pipeline dashboards.
Do ChatGPT and Google AI Mode recommend Folk or HubSpot?
Google AI Mode lists HubSpot first more often than not, and ChatGPT Search usually lists HubSpot first. Every engine leans to HubSpot, with a stronger lean from ChatGPT Search.
What are the alternatives to Folk and HubSpot?
Pipedrive and Attio appear in most of these answers, while Close appears in many of them, so the comparisons include other CRM options.
When is Folk the better pick?
AI usually lists Folk first for: Shortest setup time.
When is HubSpot the better pick?
AI usually lists HubSpot first for: Founder-led initial sales; Startup CRM.

Related comparisons

How would your brand compare?

See how your brand compares in AI answers.