How does Parse measure this comparison?

Parse reads answers from AI assistants and records every claim that compares the two brands, then groups those claims by the need they speak to. This page is based on 8 claims collected between Jul 22, 2026 and Aug 26, 2026. It is a reading of what AI says, not a review by Parse.

Crate & Barrel vs Pottery Barn, according to AI

Which one AI picks, and when.

Data as of Aug 26, 2026 · Based on 8 AI claims comparing the two · See how Parse measures this

Head to head

The two are furthest apart on reach, where Crate & Barrel leads by 3 points.

Crate & Barrel and Pottery Barn compared on the Parse Score and its three pillars
Measure	Crate & Barrel	Pottery Barn
Parse Score	86

Crate & Barrel and Pottery Barn compared on the Parse Score and its three pillars
Measure	Crate & Barrel	Pottery Barn
Parse Score	86

Strength	64	62

Reach (widest gap)	81	78

Authority	65	68

What AI Says About Crate & Barrel vs Pottery Barn | Parse

Crate & Barrel vs Pottery Barn, according to AI

Crate & Barrel vs Pottery Barn, according to AI

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