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· ChatGPT Search and Google AI Mode
Based on every AI answer that names both
Reviewed by Dimitry Apollonsky
#3 in Custom & Modular Sofas · Mentioned in 36%
#1 in Compact & Sleeper Sofas · Mentioned in 34%
AI summary
Some answers favor Burrow over IKEA for modularity; answers naming both list Burrow first more often than not.
Listed first when AI names both
Recommended when named
Warned against · lower is better
Mentioned in, as a share of each topic’s answers
Burrow is ahead for compact sleepers for narrow access and custom-sized sofas. IKEA is ahead for budget sleepers and online furniture stores.
Burrow alone is ranked in Sectional sofas.
IKEA alone is ranked in Modern kitchen cabinets for online purchase, Shoe rack, Under-bed soft storage, .
When answers name both brands, ChatGPT Search and Google AI Mode list Burrow first more often than not; the overall engine lean is toward Burrow, stronger in ChatGPT Search.
ChatGPT SearchBurrow listed first: 72%IKEA listed first: 28%
Google AI ModeBurrow listed first: 61%IKEA listed first: 39%
Burrow is listed first every month.
JunBurrow listed first: 65%IKEA listed first: 35%
JulBurrow listed first: 68%IKEA listed first: 32%
Aug
These bars show which brand AI favours in claims citing each source.
These bars show which brand AI favours in claims citing each source.
These bars show which brand AI favours in claims citing each source.
These bars show which brand AI favours in claims citing each source.
These bars show which brand AI favours in claims citing each source.
These bars show which brand AI favours in claims citing each source.
These bars show which brand AI favours in claims citing each source.
These bars show which brand AI favours in claims citing each source.
Article and Room & Board also appear in many of these answers, with West Elm appearing in about half.
SepBurrow listed first: 68%IKEA listed first: 32%
