Which one AI picks, and when.
Data as of Aug 17, 2026 · Based on 6 AI claims comparing the two · See how Parse measures this
Head to head
The two are furthest apart on authority, where IKEA leads by 13 points.
| Measure |  Burrow |  IKEA |
|---|---|---|
| Parse Score | 88 |
| 94 |
| Strength | 73 | 67 |
|---|
| Reach | 73 | 85 |
|---|
| Authority (widest gap) | 68 | 81 |
|---|
