Which one AI picks, and when.
Data as of Aug 3, 2026 · Based on 11 AI claims comparing the two · See how Parse measures this
Head to head
The two are furthest apart on strength, where IKEA leads by 10 points.
| Measure |  IKEA |  Wayfair |
|---|---|---|
| Parse Score | 94 |
| 89 |
| Strength (widest gap) | 67 | 57 |
|---|
| Reach | 85 | 89 |
|---|
| Authority | 81 | 77 |
|---|
