Apple iPhone vs Samsung: which does AI recommend?

· ChatGPT Search and Google AI Mode

Based on every AI answer that names bothReviewed by

How we measure

When AI names both, it lists first more often than not. It recommends both about as often.

Listed first when AI names both

Apple iPhoneApple iPhone: 62% (Apple iPhone leads)SamsungSamsung: 38%

Recommended when named

Apple iPhoneApple iPhone: 95%
SamsungSamsung: 91%

Topic by topic

Mentioned in, as a share of each topic’s answers

Within 2 points1Samsung named more4

Samsung named more

Within 2 points1

Only Apple iPhone is ranked in6

Only Samsung is ranked in12

What people ask AI about Apple iPhone and Samsung

Apple iPhone listed firstSamsung listed first
  1. What are the best secure mobile devices for enterprise use that support remote management and are compatible with 5G networks?Apple iPhone often first
  2. What is the best smartphone?Leans Apple iPhone
  3. What's the best flagship smartphone for camera performance?Apple iPhone often first
  4. What is the best cell phone for a senior citizen?Apple iPhone often first
  5. What is the best smartphone for photography?Apple iPhone often first

Who AI mentions first

Apple iPhone listed firstSamsung listed first

has been listed first more often since August; September is its strongest month yet.

  1. JulApple iPhone listed first: 52%Samsung listed first: 48%
  2. AugApple iPhone listed first: 60%Samsung listed first: 40%
  3. SepApple iPhone listed first: 75%Samsung listed first: 25%

Both engines lean toward when answers name both; Google AI Mode leans more.

  • Google AI ModeApple iPhone listed first: 68%Samsung listed first: 32%
  • ChatGPT SearchApple iPhone listed first: 56%Samsung listed first: 44%

Sources cited in the comparisons

Apple iPhone favouredNeither favouredSamsung favoured

Also named alongside Apple iPhone and Samsung

also appears in many of these answers, while and appear in some.

  1. Google Pixel36%
  2. PlayStation18%
  3. Apple iPad17%
  4. Google Pixel 10 Pro XL17%
  5. Sony17%
  6. OPPO14%
  7. Google Pixel 10 Pro12%
  8. Lenovo12%
  9. LG10%
  10. Microsoft Intune9%
  11. LG8%
  12. Motorola8%

Apple iPhone vs Samsung: common questions

Do ChatGPT and Google AI Mode recommend Apple iPhone or Samsung?
Both engines lean toward Apple iPhone when answers name both; Google AI Mode leans more.
What are the alternatives to Apple iPhone and Samsung?
Google Pixel also appears in many of these answers, while PlayStation and Apple iPad appear in some.

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