Aon vs Marsh & McLennan Companies: which does AI recommend?

Since Jun 21 · · ChatGPT and Google AI Mode

Based on 51 AI responses that name bothReviewed by

How we measure

AI summary

The claims describe and as traditional brokers, and the overall answers treat them as equal picks; among answers naming both, is listed first slightly more often.

Head to head

Listed first when AI names both

AonAon: 45%Marsh & McLennan CompaniesMarsh & McLennan Companies: 55%

Recommended when named

AonAon: 86%
Marsh & McLennan CompaniesMarsh & McLennan Companies: 86%

Pick Marsh & McLennan Companies for

  • Brokering cyber risk policies Almost always

Topic by topic

Aon named more4

Aon named more

Only Aon is ranked in12

Only Marsh & McLennan Companies is ranked in1

What people ask AI about Aon and Marsh & McLennan Companies

Aon listed firstMarsh & McLennan Companies listed first
  1. Who provides "Key Person" insurance with limits above $20M for startup founders?Aon usually first
  2. Which actuarial consulting firms specialize in cyber risk modeling?Aon almost always first
  3. We are evaluating our cybersecurity insurance policy. Who brokers cyber risk policies?Marsh & McLennan Companies almost always first
  4. which business insurance providers work globally for me?Marsh & McLennan Companies almost always first

Who AI mentions first

Aon listed firstMarsh & McLennan Companies listed first

When an answer names both, every engine leans to by about the same margin; ChatGPT Search lists first slightly more often.

  • ChatGPTAon listed first: 56%Marsh & McLennan Companies listed first: 44%

Sources AI cites

Aon favouredNeither favouredMarsh & McLennan Companies favoured

Other brands AI mentions

appears in most of these answers, with and also appearing in many.

BrandMentioned in
  1. WTW75%
  2. Arthur J. Gallagher & Co.33%
  3. Embroker31%
  4. Founders Shield29%
  5. MassMutual29%
  6. New York Life29%
  7. Pacific Life29%
  8. Principal Financial Group29%
  9. Prudential Financial29%
  10. Lincoln Financial Group27%
  11. Lockton Global27%
  12. Marsh27%

Aon vs Marsh & McLennan Companies: common questions

Is Aon better than Marsh & McLennan Companies?
The claims describe Aon and Marsh & McLennan Companies as traditional brokers, and the overall answers treat them as equal picks; among answers naming both, Marsh & McLennan Companies is listed first slightly more often.
Do ChatGPT and Google AI Mode recommend Aon or Marsh & McLennan Companies?
When an answer names both, every engine leans to Aon by about the same margin; ChatGPT Search lists Aon first slightly more often.
What are the alternatives to Aon and Marsh & McLennan Companies?
WTW appears in most of these answers, with Arthur J. Gallagher & Co. and Embroker also appearing in many.
When is Marsh & McLennan Companies the better pick?
AI usually lists Marsh & McLennan Companies first for: Brokering cyber risk policies.

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