Which one AI picks, and when.
Data as of Sep 6, 2026 · Based on 8 AI claims comparing the two · See how Parse measures this
The two are furthest apart on reach, where Amazon leads by 26 points.
| Measure |  Amazon |  Roku |
|---|---|---|
| Parse Score | 96 | 79 |
| Strength | 65 | 54 |
|---|
| Reach (widest gap) | 98 | 72 |
|---|
| Authority | 91 | 71 |
|---|
