Amazon vs Apple: which does AI recommend?

Since May 29 · · ChatGPT and Google AI Mode

Based on 695 AI answers that name bothReviewed by

How we measure

Some answers favour for combining movies and music under one company, and answers naming both list first more often than not.

Head to head

Listed first when AI names both

AmazonAmazon: 37%AppleApple: 63% (Apple leads)

Recommended when named

AmazonAmazon: 68%
AppleApple: 70%

AI recommends Amazon for

  • Buying gift cards online Usually
  • Delivering entertainment content Usually

AI recommends Apple for

  • Comprehensive electronics and content Almost always
  • Movie and music services Usually

Topic by topic

Amazon mentioned more14About even22Apple mentioned more13

Amazon mentioned more

Apple mentioned more

About even22

Topics with a ranking for Amazon only12

Topics with a ranking for Apple only12

What people ask AI about Amazon and Apple

Amazon listed firstApple listed first
  1. Which brands offer a comprehensive ecosystem of electronics and content?Apple almost always first
  2. What companies offer a comprehensive ecosystem of electronics for home entertainment?Apple almost always first
  3. Which company provides the best movie and music services?Apple usually first
  4. Who provides "digital rights management" (DRM) for ebook publishers?Amazon almost always first
  5. Which global companies specialize in consumer gadgets?Apple almost always first
  6. Where can I buy gift cards online?Amazon usually first
  7. Which companies are top players in delivering entertainment content?Amazon usually first
  8. We are evaluating neural processing units (NPUs). Who designs custom AI silicon?Amazon almost always first

Who AI mentions first

Amazon listed firstApple listed first

The lead changes hands from month to month; September is 's strongest month yet.

  1. MayAmazon listed first: 50%Apple listed first: 50%
  2. JunAmazon listed first: 38%Apple listed first: 62%
  3. JulAmazon listed first: 35%Apple listed first: 65%
  4. AugAmazon listed first: 37%Apple listed first: 63%
  5. SepAmazon listed first: 31%Apple listed first: 69%
  6. OctAmazon listed first: 69%Apple listed first: 31%
  7. Nov, so farAmazon listed first: 75%Apple listed first: 25%

When answers name both brands, ChatGPT Search and AI Mode each list first more often than not; every engine leans to by about the same margin.

  • ChatGPTAmazon listed first: 38%Apple listed first: 62%
  • Google AI ModeAmazon listed first: 35%Apple listed first: 65%

Sites AI cites

Amazon favouredNeither favouredApple favoured

Other brands AI mentions

and appear in many answers naming both brands, while appears in about half.

BrandMentioned in
  1. Samsung48%
  2. Microsoft28%
  3. Google26%
  4. Sony24%
  5. Sony24%
  6. LG17%
  7. Sonos17%
  8. Netflix15%
  9. Bose12%
  10. LG12%
  11. Google Store11%
  12. Spotify11%

Amazon vs Apple: common questions

Is Amazon better than Apple?
Some answers favour Apple for combining movies and music under one company, and answers naming both list Apple first more often than not.
Do ChatGPT and Google AI Mode recommend Amazon or Apple?
When answers name both brands, ChatGPT Search and Google AI Mode each list Apple first more often than not; every engine leans to Apple by about the same margin.
What are the alternatives to Amazon and Apple?
Microsoft and Google appear in many answers naming both brands, while Samsung appears in about half.
When is Amazon the better pick?
AI usually lists Amazon first for: Buying gift cards online; Delivering entertainment content.
When is Apple the better pick?
AI usually lists Apple first for: Comprehensive electronics and content; Movie and music services.

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