Data as of Oct 18, 2026Based on 307 AI responses from ChatGPT Search and Google AI Mode
Reviewed by Dimitry Apollonsky
AI summary
If you need Bombora intent in an ABM workflow: choose 6sense for predictive, in‑market account identification; RollWorks if you want Bombora-driven account targeting and advertising; Demandbase when you need integrated Bombora scoring and activation across sales and marketing.
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Based on Bombora’s partner documentation and platform integration guides, the main account-based marketing (ABM) platforms that offer Bombora’s Company Surge® B2B intent data are 6sense, Demandbase One, RollWorks (now associated with AdRoll ABM), and Terminus (now ABX by DemandScience). They differ in how much Bombora data they include and whether a separate Bombora subscription is required.
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100% of citations to these sources link to brands' own websites.
customers.bombora.com
RollWorks - Bombora (opens in a new tab)Brand site5%bombora.com
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help.rollworks.com
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Demandbase - Bombora (opens in a new tab)Brand site2%bombora.com
bombora.com
1. 6sense
(Integrated)
Offers Bombora intent topics for account segmentation, predictive models, account prioritization, and sales intelligence. All customers get access to 12 Bombora topics; expanded coverage is available with an eligible Bombora subscription.
2. Demandbase One
(Native integration)
Imports Bombora intent topics for account lists, segments, journey stages, predictive scoring, advertising, and marketing campaigns. A paid Bombora license is required to use the integration.
3. RollWorks
(Bombora-powered)
Provides a portion of Bombora Company Surge data to customers, with the amount varying by package. Useful for identifying in-market accounts, prioritizing buyers, and running account-targeted advertising.
4. ABX by DemandScience (formerly Terminus)
(Package-dependent)
Terminus offered Bombora Company Surge data within its Scale and Complete packages, with varying data volumes. Because the product has been rebranded, confirm the current ABX package and integration terms with DemandScience before purchasing.
Bombora also lists integrations with platforms and services that support parts of an ABM workflow, including:
| If your priority is… | Start with |
|---|---|
| Predictive account scoring and buying-stage intelligence | 6sense |
| Enterprise ABM orchestration and campaign activation | Demandbase One |
| Account-based advertising and mid-market ABM | RollWorks |
| ABM combined with demand generation | ABX by DemandScience |
Important distinction: A platform having its own intent data does not necessarily mean it includes the full Bombora dataset. Confirm the available topic count, historical data access, refresh frequency, licensing costs, and whether Bombora data is included in the base subscription. Bombora's official partner directory is the best starting point for validating current integrations.
Bombora operates primarily as an independent B2B intent data provider (famous for its Company Surge data) rather than an end-to-end ABM execution platform. Because of this, many leading account-based marketing (ABM) and sales intelligence platforms license and integrate Bombora's data directly into their systems to power account scoring and targeting.[](https://bombora.com/all-partners/)[[2](https://customers.bombora.com/crc-brand/integrations)](https://customers.bombora.com/crc-brand/integrations)
ABM and go-to-market platforms that feature native or built-in integration with Bombora intent data include:
Are you looking to integrate Bombora into an existing ABM tool you already use, or are you evaluating a new platform from scratch? I can help you compare their pricing and features.
Several account-based marketing (ABM) platforms offer access to Bombora’s Company Surge® intent data, which identifies companies researching topics related to products or services. The data helps B2B marketing and sales teams identify in-market accounts, prioritize outreach, and target advertising.
The strongest verified options are 6sense, RollWorks, Terminus, and Triblio, with different levels of data access and integration. Bombora’s official partner directory and integration documentation confirm these offerings.
1. 6sense
(Native integration)
Uses Bombora intent for account segmentation, predictive models, buying-stage prioritization, and sales intelligence. All customers receive 12 Bombora intent topics, with paid options to expand coverage.
Details:
2. RollWorks
(Included data)
Provides a portion of Bombora Company Surge intent data across its packages, with data volumes varying by package. Useful for account identification, advertising, and campaign measurement.
Details:
3. Terminus
(Package-dependent)
Bombora intent is included in the Scale and Complete packages, with varying amounts of data. Supports account prioritization and multichannel ABM campaigns.
Details:
4. Triblio
(Package-dependent)
Integrates Company Surge topics and scores into dynamic audience targeting, account scoring, and coordinated advertising, web personalization, and sales messaging. Data volumes vary by license.
Details:
5. AdRoll ABM
Provides access to 100+ Bombora intent topics for tracking account research and activating ABM advertising, according to Bombora’s partner directory.
Details:
These platforms also integrate Bombora intent, although they are more accurately described as adjacent ABM, customer-data, or go-to-market tools rather than pure-play ABM platforms.
| Platform | How Bombora data is used |
|---|---|
| Adobe Real-Time CDP | Enriches account profiles, builds intent-based segments, and activates audiences. |
| Common Room | Combines account intent with other buyer signals to prioritize accounts and trigger workflows. |
| Aurasell | Uses intent to prioritize accounts and automate prospecting and outreach. |
One important distinction: Bombora availability does not necessarily mean unlimited access to all intent topics. Some platforms bundle a limited selection, while expanded coverage may require a separate subscription or a higher-tier plan. Confirm current packaging and licensing with each vendor.
For the most complete and current list, consult Bombora’s official partner directory, which includes additional marketing, sales, and advertising integrations.
Many account-based marketing (ABM) and go-to-market platforms integrate or license B2B intent data (specifically Company Surge® data) directly from Bombora to help revenue teams identify accounts that are actively researching relevant topics.[](https://bombora.com/all-partners/)[[2](https://zenabm.com/blog/best-intent-based-abm-tools)](https://zenabm.com/blog/best-intent-based-abm-tools)
Prominent ABM and marketing platforms offering Bombora intent data include:
(Note: Major platforms like Demandbase primarily rely on their own proprietary intent and data co-op networks rather than Bombora, though many enterprise stacks choose to ingest Bombora via raw API connectors into CRMs like Salesforce or HubSpot alongside their core ABM platform.) [](https://intel.42agency.com/6sense-vs-demandbase-vs-rollworks/)
Would you like to explore how to choose between these platforms based on your budget, company size , or tech stack requirements?
Bombora’s B2B intent data (specifically its Company Surge data) is widely integrated across the B2B marketing and Account-Based Marketing (ABM) ecosystem. While some ABM platforms use proprietary intent engines or web-scraped data, many license Bombora directly or embed its cooperative data into their software.[](https://bombora.com/all-partners/)[[2](https://zenabm.com/blog/best-intent-based-abm-tools)](https://zenabm.com/blog/best-intent-based-abm-tools)[[3](https://bombora.com/blog/personalize-healthcare-abm-strategy-with-bomboras-intent-data)](https://bombora.com/blog/personalize-healthcare-abm-strategy-with-bomboras-intent-data/)[[4](https://www.demandbase.com/why-demandbase/terminus)](https://www.demandbase.com/why-demandbase/terminus/)[[5](https://tomba.io/blog/abm-platform-comparison)](https://tomba.io/blog/abm-platform-comparison)
Prominent ABM and go-to-market platforms that offer or integrate Bombora intent data include:
Are you currently evaluating a specific ABM platform , or trying to decide between native intent data vs. a standalone Bombora feed for your tech stack? I can help you weigh the pros and cons.
Yes. Bombora currently lists 100+ integrations/partnerships, but if you mean ABM platforms that incorporate or can directly ingest Bombora Company Surge intent data, the clearest ones are:
| ABM platform | Bombora intent availability | Notes |
|---|---|---|
| 6sense | Native/embedded | Company Surge is embedded directly in 6sense. Customers can use Bombora topics for ABM segmentation, predictive models, account prioritization, and sales intelligence. |
| Demandbase | Direct integration / embedded | Demandbase One supports Bombora as a third-party intent source. Bombora intent can be ingested directly and used across the account journey. |
| Terminus | Bombora-powered | Bombora says Terminus includes a portion of Company Surge in its Scale and Complete packages. |
| RollWorks | Bombora-powered | RollWorks offers a portion of Company Surge to customers, with data volumes varying by package. |
| Madison Logic | Bombora licensed data | Madison Logic's ML Platform has historically leveraged a Bombora license alongside its proprietary engagement data to produce intent signals. |
| Triblio | Bombora partnership | Bombora previously identified Triblio among the leading ABM platforms incorporating its data. |
| AdRoll | Bombora-powered ABM | AdRoll ABM users get access to 100+ Bombora intent topics for account research and advertising activation. |
| Albacross | Integrated | Bombora says Albacross integrates Company Surge directly into its platform for account intelligence and ABM. |
If you're evaluating ABM platforms specifically, I'd narrow the shortlist to:
6sense, Demandbase, Terminus, RollWorks, and Madison Logic.
The first four have especially clear Bombora relationships. Bombora itself previously highlighted 6sense, Demandbase, Terminus, Madison Logic, RollWorks, and Triblio as six leading ABM platforms incorporating its data.
One interesting wrinkle: 6sense and Demandbase also have their own proprietary intent datasets, so buying one of those platforms doesn't necessarily mean you're buying only Bombora intent. For example, Demandbase explicitly distinguishes its own Intent from third-party sources such as Bombora.
If you're choosing a platform specifically because you already have a Bombora subscription and want to avoid paying twice for intent, 6sense, Demandbase, Terminus, and RollWorks are the four I'd investigate first. Bombora also says its data can be integrated into multiple tools simultaneously rather than requiring customers to use Bombora as a standalone platform.
Bombora's current partner directory
If you want, I can also make a side-by-side comparison of 6sense vs Demandbase vs Terminus vs RollWorks specifically on Bombora coverage, pricing/package restrictions, native intent capabilities, and whether they require a separate Bombora license.
Yes. Bombora’s current partner directory and documentation show several account-based marketing (ABM) platforms that incorporate Bombora Company Surge® intent data.
| ABM platform | Bombora intent data | How it’s used |
|---|---|---|
| 6sense | Yes — embedded | Account segmentation, predictive models, account prioritization, sales intelligence, and activation. |
| Demandbase | Yes — embedded/integrated | Account scoring, prioritization, advertising and website personalization. Bombora describes a Demandbase One integration with access to Bombora topics. |
| Terminus | Yes — Bombora-powered | Company Surge data is included in certain Terminus packages and used for account identification/prioritization. |
| RollWorks | Yes — Bombora-powered | Bombora intent is available to RollWorks customers, with data volume varying by package. |
| Madison Logic | Yes | Its ML Platform has historically used a Bombora license alongside Madison Logic's proprietary engagement data. |
| Triblio | Yes historically | Bombora identified Triblio among the ABM platforms incorporating its data. |
If you're specifically looking for an ABM platform where Bombora intent is part of the product rather than requiring a separate Bombora implementation, the strongest documented examples are:
6sense, Demandbase, Terminus, and RollWorks.
Bombora's current integration directory confirms that it has 100+ integrations/partnerships, and explicitly says its Company Surge data can be integrated into multiple tools simultaneously.
One important distinction: Bombora isn't itself an ABM platform. It describes itself as a data company whose Company Surge intent can be delivered through APIs/data feeds or embedded in other martech, sales-tech and ABM platforms.
If you're evaluating vendors, I can also make a current 2026 comparison of 6sense vs Demandbase vs Terminus vs RollWorks specifically on Bombora coverage, pricing/package restrictions, intent-topic availability, and whether you need a separate Bombora license.
Bombora (known for its Company Surge® B2B intent data) partners with a wide range of account-based marketing (ABM), customer data platforms (CDPs), and ad-tech platforms . Rather than operating as a standalone ABM platform itself, Bombora embeds its cooperative intent data directly into external marketing and sales tech stacks.[](https://bombora.com/all-partners/)[[2](https://help.rollworks.com/hc/en-us/articles/360043782352-Bombora-Company-Surge-Intent)](https://bombora.com/all-partners/)
ABM and go-to-market platforms that natively integrate or offer Bombora intent data include:
(Note: While platforms like Demandbase and Terminus are major players in the ABM intent space, they traditionally run and scale their own proprietary intent co-ops/networks alongside or independent of Bombora, though they frequently integrate with Bombora via broader CRM/data infrastructure like Salesforce or HubSpot.)
If you'd like, let me know:
I can help you figure out the best way to plug Bombora data into your existing workflow.
Yes. Bombora’s current partner directory confirms that its Company Surge® intent data is embedded in or integrated with several ABM platforms.
| ABM platform | Bombora intent? | How Bombora data is used |
|---|---|---|
| 6sense | Yes | ABM segmentation, predictive models, account prioritization, and Sales Intelligence. 6sense currently provides customers with 12 Bombora topics, with expanded coverage available. |
| Demandbase | Yes | Bombora signals can be incorporated into account intelligence, scoring, segmentation, and activation workflows. Bombora explicitly lists Demandbase as a partner. |
| RollWorks / AdRoll ABM | Yes | Bombora powers Account Intent; AdRoll ABM users get access to 100+ Bombora intent topics for account research and advertising activation. |
| Terminus / DemandScience ABX | Yes | Bombora-powered ABM, including account prioritization and activation. Bombora's materials identify Terminus as a Bombora-powered partner. |
| Madison Logic | Yes | Bombora is used as an intent source, particularly around content syndication and ABM demand generation. |
| Triblio / Foundry ABM | Yes | Bombora has historically been an integrated third-party intent source for Triblio, now Foundry ABM. |
There are two different models here:
Bombora says it now has 100+ integrations and partnerships across the broader GTM ecosystem, so the list is considerably longer if you include CRM, sales intelligence, CDP, advertising, and marketing platforms rather than just dedicated ABM platforms.
If you're evaluating vendors, I can also build a 2026 comparison of 6sense vs Demandbase vs RollWorks vs DemandScience specifically on Bombora coverage, number of topics, proprietary intent, pricing, Salesforce integration, and advertising capabilities.
Bombora’s Company Surge® intent data is widely considered an industry standard and integrates with a robust ecosystem of account-based marketing (ABM), customer data platforms (CDPs), and marketing automation tools.[](https://bombora.com/blog/harnessing-intent-data-for-abm/)[[2](https://zenabm.com/blog/best-intent-based-abm-tools)](https://zenabm.com/blog/best-intent-based-abm-tools)[[3](https://bombora.com/all-partners)](https://bombora.com/all-partners/)[[4](https://6sense.com/blog/best-account-based-marketing-platforms)](https://bombora.com/all-partners/)
Prominent ABM and go-to-market platforms that incorporate or offer Bombora intent data include:
(Note: Other major enterprise ABM platforms like Demandbase primarily rely on their own proprietary intent data co-ops and processing engines, though they may have historical or flexible API-level workarounds). [](https://www.demandbase.com/why-demandbase/terminus/)
Would you like help comparing how 6sense utilizes Bombora data versus using Bombora directly for your target account list, or are you looking to evaluate a specific ABM tool's pricing?
| Cognism | Adds intent filters to company and contact searches; topic access depends on the plan. |
