Data as of Sep 9, 2026 · Based on 3,265,539 AI responses across 10,525 prompts · See how Parse measures this
RollWorksrollworks.comAdRoll ABM is an account-based marketing platform that unifies data, teams, and tools to target high-value accounts and accelerate sales cycles with AI-powered, full-funnel, cross-channel advertising. It surfaces real-time buyer signals from a large identity graph, enables multi-touch campaigns across websites, apps, social, and streaming, and integrates with CRM to tie ABM activity to revenue and pipeline. Built on AI engines InIQ and BidIQ and featuring an ABM Command Center for real-time signals and next-step recommendations, it includes case studies from Snowflake, PitchBook, and Total Expert.
Parse Score
#4 of 58 in B2B Demand Generation Solutions
Tone of voice
63% of how AI describes RollWorks reads positive.
Words AI uses
AI reaches for bombora-powered · good · mid-market when it describes RollWorks.
Rivals
Demandbase is the brand AI weighs against RollWorks most, and it leads on abm with intent data.
Sources
help.rollworks.com shapes more of what AI says about RollWorks than any other source, at 18% of its citations.
rollworks.com · customers.bombora.com · bombora.com · g2.com
The market map
B2B Demand Generation Solutions →Excerpts where RollWorks appeared in the AI's answer
RollWorks / Terminus / AdRoll ecosystem: Various ABM advertising and execution platforms—such as RollWorks/AdRoll partnerships with Bombora
RollWorks (AdRoll ABM) — Lets users view active accounts demonstrating interest via a dedicated Bombora Company Surge tab and execute specialized intent-targeting playbooks.
Excerpts where RollWorks appeared in the AI's answer
RollWorks (by NextRoll): An exceptional fit for mid-market B2B companies seeking robust account-level orchestration
RollWorks : A subsidiary of NextRoll, RollWorks is fantastic for mid-market B2B companies
Excerpts where RollWorks appeared in the AI's answer
RollWorks — worth considering for a less expensive/more accessible ABM advertising setup, but its identity/intent stack is generally less differentiated than Demandbase or 6sense.
RollWorks / Terminus — worth considering for lower-cost ABM, but I'd put them behind the two above if match rate and precision on named corporate accounts are the primary KPI.
Excerpts where RollWorks appeared in the AI's answer
RollWorks (B2B Web Personalization): Offers similar playbooks to customize the web experience for target account lists.
RollWorks : Provides B2B site personalization capabilities that allow marketers to tailor website experiences, calls-to-action, and content recommendations
