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Data as of Oct 18, 2026Based on 93 AI responses
Reviewed by Dimitry Apollonsky
Rank and Mentioned in · since Jul 5
| # | Brand | Recommended for | Mentioned in |
|---|---|---|---|
| 1 | strengthening sensitive enamel while lifting surface stains without SLS | strengthening sensitive enamel while lifting surface stains without SLS | 92% |
| 2 | everyday cavity protection and reliable plaque control alongside whitening | everyday cavity protection and reliable plaque control alongside whitening | 30% |
| 3 | broad everyday cleaning and effective stain-lifting fluoride options | broad everyday cleaning and effective stain-lifting fluoride options | 25% |
| 4 | whitening stain removal paired with formulas suited for sensitive teeth | whitening stain removal paired with formulas suited for sensitive teeth | 17% |
| 5 | remineralizing hydroxyapatite formulas for gentle daily enamel care | remineralizing hydroxyapatite formulas for gentle daily enamel care | 13% |
| 6 | deep-cleaning baking soda abrasives for clearing surface discoloration | deep-cleaning baking soda abrasives for clearing surface discoloration | 13% |
| 7 | 11% | ||
| 8 | soothing sensitive gum care combined with stain-reducing properties | soothing sensitive gum care combined with stain-reducing properties | 10% |
| 9 | targeted surface stain lifting and dedicated whitening performance | targeted surface stain lifting and dedicated whitening performance | 5% |
| 10 | 3% | ||
| 11 | 3% | ||
| 12 | focused cosmetic whitening power for brighter surface enamel | focused cosmetic whitening power for brighter surface enamel | 3% |
| 13 | 2% | ||
| 14 | 2% | ||
| 15 | 2% |
Weeks of Jul 27 – Aug 16, 2026 · Since Jul 5
Widest split: Colgate, 38% on ChatGPT Search and 11% on Google AI Mode.
| Brand | ChatGPT Search | Google AI Mode | Comparison |
|---|---|---|---|
| Sensodyne | 94% | 91% | |
| Crest | 30% | 30% | |
| Colgate | 38% | 11% | |
| Colgate Optic White Sensitivity Relief | 34% | Outside Google AI Mode's top 25 | |
| Boka | Outside ChatGPT Search's top 25 | 26% | |
| Arm & Hammer | Outside ChatGPT Search's top 25 | 26% | |
| Ultradent | Outside ChatGPT Search's top 25 | 22% | |
| Hello Products | Outside ChatGPT Search's top 25 | 20% | |
| Colgate Optic White | 4% | 7% | |
| Colgate Sensitive Prevent & Repair | 2% | 4% |
11% of citations point at the ranked brands’ own sites. nbcnews.com, youtube.com, ada.org are the most-cited sites outside the ranked brands’ own domains.
I need to find the best toothpaste for sensitive teeth that still helps with whitening.
What's the best toothpaste for whitening teeth that is also good for sensitive gums?
What is the best toothpaste?
What's the best brand of hydroxyapatite toothpaste?
What's the best teeth whitening toothpaste that actually works?
