Data as of Oct 18, 2026Based on 213 AI responses
Reviewed by Dimitry Apollonsky
Rank and Mentioned in · since Jul 5
| # | Brand | Recommended for | Mentioned in |
|---|---|---|---|
| 1 | high-performance lightweight waterproof jackets, eco-conscious shells, and rain pants | high-performance lightweight waterproof jackets, eco-conscious shells, and rain pants | 54% |
| 2 | technical waterproof trail shells and protective rain pants | technical waterproof trail shells and protective rain pants | 39% |
| 3 | minimalist Scandinavian wet-weather gear and modern urban trench coats | minimalist Scandinavian wet-weather gear and modern urban trench coats | 38% |
| 4 | maritime-inspired waterproof city trench coats with seam-sealed protection | maritime-inspired waterproof city trench coats with seam-sealed protection | 36% |
| 5 | high-end breathable GORE-TEX technical shells for serious downpours | high-end breathable GORE-TEX technical shells for serious downpours | 36% |
| 6 | dependable, accessible rain pants and packable outdoor jackets | dependable, accessible rain pants and packable outdoor jackets | 24% |
| 7 | affordable city-styled waterproof jackets that avoid a hiking look | affordable city-styled waterproof jackets that avoid a hiking look | 18% |
| 8 | premium rubberized cotton raincoats suited for wet urban commutes | premium rubberized cotton raincoats suited for wet urban commutes | 17% |
| 9 | 14% | ||
| 10 | lightweight waterproof pants and protective trail outerwear | lightweight waterproof pants and protective trail outerwear | 13% |
| 11 | 13% | ||
| 12 | budget-friendly waterproof outerwear for everyday rain protection | budget-friendly waterproof outerwear for everyday rain protection | 12% |
| 13 | 12% | ||
| 14 | 11% | ||
| 15 | 8% |
What’s changing · since July
Since July, Helly Hansenrising has become the most named option for durable city trench coats, while Mackintoshfalling dropped out to being named occasionally. Quincerising has become a common answer for non-hiking urban rain jackets.
Since Jul 5
Widest split: Quince, 28% on ChatGPT Search and 8% on Google AI Mode.
| Brand | ChatGPT Search | Google AI Mode | Comparison |
|---|---|---|---|
| Patagonia | 56% | 52% | |
| Outdoor Research | 42% | 36% | |
| Rains | 41% | 35% | |
| Helly Hansen | 36% | 36% | |
| Arc'teryx | 44% | 27% | |
| REI Co-op | 22% | 26% | |
| Quince | 28% | 8% | |
| Stutterheim | 16% | 17% | |
| Lands' End | 15% | 12% | |
| Marmot | 5% | 21% |
12% of citations point at the ranked brands’ own sites. outdoorgearlab.com, reddit.com, youtube.com are the most-cited sites outside the ranked brands’ own domains.
Market map
Mentioned in · since Jul 5
Leading brands by topic
I'm looking for a rain jacket that won't weigh me down but will keep me totally dry in a downpour. What should I look for?
What is the best pair of rain pants?
I need a durable, waterproof trench coat for a rainy city. Which brand is the best?
I'm looking for a waterproof coat for men that works for daily city wear without looking like technical hiking apparel.