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How AI describes On

Data as of Aug 25, 2026 · Based on 3,181,687 AI responses across 10,525 prompts · See how Parse measures this

On logoOnon.com

On is a Swiss sportswear company that designs performance gear for running, tennis, and other athletic activities. The company focuses on innovation and sustainability, aiming to inspire movement through products developed with Swiss engineering.

Parse Score

76.4

#29 of 68 in Supportive Non-Slip Work Shoes

Strength62/ 100
Reach65/ 100
Authority62/ 100

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Words AI uses

AI reaches for lightweight · recommended · comfortable when it describes On.

Sources

reddit.com shapes more of what AI says about On than any other source, at 5.6% of its citations.

forbes.com · google.com · rei.com · youtube.com

AI questions where On appears

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The market map

Supportive Non-Slip Work Shoes →
10%20%50%Category leadersSpecialistsIn the mixLong tailNamed in more AI answers →Appears earlier in the answer →DanskoHOKASkechersBrooks RunningShoes For CrewsNew BalanceSTAND+GoCloveSnibbsKURU FootwearAsicsDr. Scholl'sOrthofeetOn

Where AI ranks On

Supportive Non-Slip Work Shoes#29
#15
#20
#22
#68

+ 3 more markets

  • Excerpts where On appeared in the AI's answer

    Google AI Mode · excerpt
    On Running : With their circular subscription model shoe (Cyclon) and various recycled-content performance sneakers, On has made major strides
    Google AI Mode · excerpt
    On Running: Uses recycled polyester in the mesh uppers of popular models like the On Women's Cloud 6 and utilizes bio-attributed foam in their On Women's Cloudnova 2.
  • Excerpts where On appeared in the AI's answer

    Google AI Mode · excerpt
    On Cloud X 4 Go to product viewer dialog for this item. offers a lightweight feel with decent stability for mixed-modality workouts.
    Google AI Mode · excerpt
    On Cloud X 4 (Best for Cardio-Heavy): A highly flexible, lightweight option designed for athletes who switch between strength and cardio, offering a cushioned ride with a stable, secure midfoot.
  • Excerpts where On appeared in the AI's answer

    Google AI Mode · excerpt
    OnCloud Shoes: Favored for their cushioned feel and stable structure for long work hours.
  • Excerpts where On appeared in the AI's answer

    Google AI Mode · excerpt
    On Cloudmonster Go to product viewer dialog for this item. : Features massive Cloud elements combined with Helion foam
  • Excerpts where On appeared in the AI's answer

    Google AI Mode · excerpt
    On Running: A Swiss brand expanding from specialized running gear into high-fashion, technical athleisure
    Google AI Mode · excerpt
    On Running: Known for expanding from running gear into high-fashion activewear.
+4 more prompts·Monitor On