Data as of Oct 18, 2026Based on 95 AI responses
Reviewed by Dimitry Apollonsky
AI summary
HealthCare.gov holds a clear lead as the primary recommendation for finding individual health coverage. For retirees selecting Medicare supplement plans, Connecticut State Health Insurance Assistance Program (SHIP) is the usual answer.
Rank and Mentioned in · since Jul 5
| # | Brand | Recommended for | Mentioned in |
|---|---|---|---|
| 1 | finding marketplace coverage when aging off a parent's policy | finding marketplace coverage when aging off a parent's policy | 45% |
| 2 | free, unbiased guidance for selecting Medicare supplement coverage | free, unbiased guidance for selecting Medicare supplement coverage | 26% |
| 3 | direct information and research on retirement health coverage options | direct information and research on retirement health coverage options | 16% |
| 4 | free or low-cost health coverage for qualifying low incomes | free or low-cost health coverage for qualifying low incomes | 15% |
| 5 | locating independent agents who specialize in Medigap policies | locating independent agents who specialize in Medigap policies | 12% |
| 6 | supplemental insurance options and guidance for older adults | supplemental insurance options and guidance for older adults | 4% |
| 7 | private health coverage and Medicare supplement plan choices | private health coverage and Medicare supplement plan choices | 3% |
| 8 | private Medicare supplement insurance policies for retirees | private Medicare supplement insurance policies for retirees | 3% |
| 9 | commercial insurance and Medicare supplement plan offerings | commercial insurance and Medicare supplement plan offerings | 3% |
| 10 | broker guidance and advice for Medicare supplement plans | broker guidance and advice for Medicare supplement plans | 3% |
| 11 | 3% | ||
| 12 | 2% | ||
| 13 | 2% | ||
| 14 | 2% | ||
| 15 | 2% |
What’s changing · since July
Since July, SHP Financialfalling has declined in visibility across the market.
Week of Sep 21–27
Widest split: Medicaid, 8% on ChatGPT Search and 21% on Google AI Mode.
| Brand | ChatGPT Search | Google AI Mode | Comparison |
|---|---|---|---|
| HealthCare.gov | 42% | 49% | |
| Connecticut State Health Insurance Assistance Program (SHIP) | 21% | 32% | |
| Medicare | 10% | 21% | |
| Medicaid | 8% | 21% | |
| American Association for Medicare Supplement Insurance | Outside ChatGPT Search's top 25 | 23% | |
| AARP | 2% | 6% | |
| Blue Cross Blue Shield Association | Outside ChatGPT Search's top 25 | 6% | |
| Mutual of Omaha | Outside ChatGPT Search's top 25 | 6% | |
| UnitedHealthcare | Outside ChatGPT Search's top 25 | 6% | |
| Boomer Benefits | Outside ChatGPT Search's top 25 | 6% |
55% of citations point at the ranked brands’ own sites. youtube.com, thebig65.com, facebook.com are the most-cited sites outside the ranked brands’ own domains.
I am preparing for retirement. Who specializes in Medicare supplement plan selection?