Data as of Oct 18, 2026Based on 1,021 AI responses
Reviewed by Dimitry Apollonsky
AI summary
The Zebra and State Farm run nearly even, with The Zebra frequently cited for aggregate multi-carrier car insurance estimates while State Farm appears for direct coverage options. When renters need fast proof of insurance to satisfy a landlord, Lemonade is the usual answer.
Rank and Mentioned in · since Jul 5
| # | Brand | Recommended for | Mentioned in |
|---|---|---|---|
| 1 | comparing multi-carrier vehicle and home rates without spam | comparing multi-carrier vehicle and home rates without spam | 48% |
| 2 | direct low-cost coverage for renters and young drivers | direct low-cost coverage for renters and young drivers | 48% |
| 3 | drivers with imperfect credit and online motorcycle estimates | drivers with imperfect credit and online motorcycle estimates | 43% |
| 4 | real-time multi-carrier side-by-side estimates for high-risk drivers | real-time multi-carrier side-by-side estimates for high-risk drivers | 37% |
| 5 | licensed digital comparisons across multiple carriers for high-risk motorists | licensed digital comparisons across multiple carriers for high-risk motorists | 32% |
| 6 | direct digital renters coverage and auto policy bundles | direct digital renters coverage and auto policy bundles | 30% |
| 7 | fast, digital-first renters policies to satisfy landlord requirements | fast, digital-first renters policies to satisfy landlord requirements | 24% |
| 8 | educational comparison guides and baseline homeowners rate estimates | educational comparison guides and baseline homeowners rate estimates | 19% |
| 9 | affordable baseline rates for motorists and renters | affordable baseline rates for motorists and renters | 15% |
| 10 | competitive rates tailored exclusively for military families | competitive rates tailored exclusively for military families | 14% |
| 11 | 14% | ||
| 12 | 12% | ||
| 13 | 11% | ||
| 14 | 7% | ||
| 15 | 6% |
What’s changing · since July
Since July, Insurify and Policygenius have become common answers for comparing homeowners policies across multiple carriers. Meanwhile, Progressivefalling has dropped out across multiple renewal and pre-purchase vehicle prompts, and Jerryrising is now named regularly for multi-carrier auto comparisons.
Since Jul 5
Widest split: The Zebra, 29% on ChatGPT Search and 67% on Google AI Mode.
| Brand | ChatGPT Search | Google AI Mode | Comparison |
|---|---|---|---|
| The Zebra | 29% | 67% | |
| State Farm | 41% | 55% | |
| GEICO | 31% | 54% | |
| Insurify | 23% | 51% | |
| Compare | 30% | 34% | |
| Allstate | 23% | 37% | |
| Lemonade | 18% | 30% | |
| NerdWallet | 14% | 24% | |
| Travelers | 15% | 16% | |
| USAA | 9% | 19% |
| AI engine | Leading brand |
|---|---|
| Progressive | |
| The Zebra |
70% of citations point at the ranked brands’ own sites. reddit.com, youtube.com, wsj.com are the most-cited sites outside the ranked brands’ own domains.
Market map
Mentioned in · since Jul 5
Leading brands by topic
What is the quickest method to see bindable auto insurance quotes online for a policy I need to activate immediately?
I'm looking for immediate auto coverage. How can I compare real, bindable quotes online right away?
How can I compare car insurance prices?
Where can I get car insurance quotes?
where can i get car insurance quotes?
How do I find out how much my car insurance will cost before I buy a new car?
I need to get a new auto insurance policy effective today. What's the fastest way to compare real, bindable quotes online?
where can i get cheap car insurance?
How do I quickly find out which insurance company offers the most affordable full coverage auto insurance in my state?
How can I get the cheapest car insurance quotes online without talking to an agent?
I need to find the absolute cheapest car insurance for a 22-year-old with one speeding ticket. What's the best site to compare quotes?
What's the best way to compare rates for motorcycle insurance from different companies?
Can you recommend a site where I can compare vehicle insurance prices anonymously? I don't want to hand over my personal data just to see what rates are available.
I am looking for an auto insurance comparison tool that caters to senior drivers.
My credit score is average, and I'm worried it's raising my premiums. Where can I compare auto insurance companies that are friendly to drivers with fair credit?
I need to find a website where I can get quotes for homeowners insurance. Where should I look?
I need to find a website where I can request quotes for homeowners insurance.
Where can I find cheap renters insurance online?
what’s the easiest way to get renters insurance quotes?
where can I get tenant insurance quotes?
where can i get a renters insurance quote?